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Whitcomb Selinsky PC

Volume Nine optimized Whitcomb Selinsky PC’s digital marketing strategy—aligning SEO, content, and social media—to drive a 262% increase in conversions, a 60% boost in new users, and a 418% surge in social impressions.

Whitcomb Selinsky, PC is a full-service boutique law firm dedicated to representing both individuals and businesses in a wide range of legal matters. With expertise spanning personal injury, employment litigation, government contracting, trademark law, and complex commercial litigation, their team of experienced litigators fights to achieve the best outcomes for their clients.

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Challenges

Whitcomb struggled with inconsistent lead flow and a fragmented digital marketing strategy. While they had various marketing efforts in place, there was little cohesion between their SEO, content, and social media initiatives. This lack of integration meant potential clients—whether government contractors seeking compensation, personal injury victims, or business owners in need of legal representation—were slipping through the cracks.

 

Additionally, the firm sought to increase visibility for the Lambro v. U.S. case, which involved government contractors fighting for their rightful overtime pay. However, without a strong digital presence and targeted messaging, reaching these potential plaintiffs was proving difficult.

Solutions

Volume Nine developed a comprehensive digital marketing strategy to unify Whitcomb’s efforts and drive more qualified leads.

 

  • SEO Optimization: We updated the firm’s primary service pages, aligning them with high-intent keywords to improve rankings and attract potential clients searching for legal representation.
  • Targeted Content Strategy: By creating informative and authoritative content tailored to government contractors, personal injury victims, and business owners, we provided value to potential clients and positioned the firm as a trusted resource.
  • Social Media Engagement: We amplified awareness for the Lambro v. U.S. case by leveraging social media to reach government contractors who were entitled to overtime pay but unaware of their legal options.
  • Conversion-Focused Approach: By ensuring all digital marketing efforts worked together—from SEO and content to social media and lead generation—we improved user experience and guided prospects through the decision-making process.

V9 Services

  • SEO
  • Content Marketing

Results

  • 262% YoY increase in conversions
  • 60% YoY increase in new users
  • 418% MoM increase in social media impressions
  • 43% YoY increase in organic pageviews

 

By aligning SEO, content, and social media, V9 helped Whitcomb Selinsky PC attract more potential plaintiffs for key cases, strengthen its online presence, and drive sustainable lead generation for the firm’s various practice areas.