Volume Nine’s SEO and paid ads and content marketing strategy helped West Line Village expand visibility, drive qualified buyers, and sell all 175 townhomes ahead of schedule.
Volume Nine’s SEO and paid ads and content marketing strategy helped West Line Village expand visibility, drive qualified buyers, and sell all 175 townhomes ahead of schedule.
West Line Village is a modern, transit-oriented community in Lakewood, Colorado. It offers energy-efficient townhomes that cater to both urban dwellers and outdoor enthusiasts. With features like extra storage space and flexible rooms for work or guests, the homes provide a perfect blend of convenience and comfort for a balanced lifestyle.
West Line Village, a newly developed community of 175 modern townhomes in Lakewood, needed to build brand awareness and attract qualified buyers within a limited advertising budget. The community wanted to create visibility in a competitive market while effectively targeting the right demographic. Additionally, establishing credibility in a new property was essential, which meant generating trust and interest from potential buyers through online channels.
Volume Nine focused on a dual approach: Google Display Ads and Content Marketing. For brand awareness, Google Display Ads were used to showcase stunning images of the property and reach specific demographics in Colorado and beyond. We implemented retargeting strategies for visitors who had interacted with the site, reinforcing brand recall and driving engagement. On the content marketing side, we developed keyword-optimized blog content to position West Line Village as an expert in the real estate space. A standout success was achieving a featured snippet for the keyword “townhouse vs single family,” which drove significant organic traffic.