Volume Nine revamped Vitamin World’s social media strategy, leading to a 135% surge in conversions, a 401% increase in website traffic from Facebook, and massive brand engagement!
Volume Nine revamped Vitamin World’s social media strategy, leading to a 135% surge in conversions, a 401% increase in website traffic from Facebook, and massive brand engagement!
Vitamin World is a global retailer of vitamins and nutritional supplements, offering over 700 products, including private-label vitamins, minerals, and sports nutrition items. In addition to its foundational supplements, it also markets specialized brands like Ultra 360 and Precision Engineered® for active lifestyles.
Vitamin World was having trouble leveraging its social media following to increase brand awareness and web traffic. Its existing efforts had not yielded the desired results, and it struggled to engage its target audience effectively, which stifled its remarketing opportunities. The brand needed a strategy that would not only grow its social media presence but also drive meaningful engagement that would convert into website visits and sales.
Volume Nine developed a targeted social media strategy designed to engage users at every stage of the marketing funnel. By creating tailored content for different audience segments, V9 successfully promoted Vitamin World’s brand as a lifestyle, not just a product. The strategy included creating high-quality, branded health and wellness content, running highly targeted social ads, collaborating with influencers in the fitness and nutrition space, and organizing creative contests and giveaways. These tactics were implemented across Facebook, Instagram, Pinterest, and Twitter to build brand awareness, establish credibility, and drive conversions.
Within just four months, Vitamin World saw: