Through SEO, social media, and content marketing, V9 helped TUUCI achieve 50% organic traffic growth, a 170% rise in conversions, and 250% more clicks to their residential locator.
Through SEO, social media, and content marketing, V9 helped TUUCI achieve 50% organic traffic growth, a 170% rise in conversions, and 250% more clicks to their residential locator.
TUUCI is a globally recognized leader in innovative shade engineering, known for crafting high-performance shade solutions backed by decades of real-world data and rigorous wind testing. It blends function and artistry, creating products that set the standard for design and durability in outdoor shade.
TUUCI wanted to target the growing market of conscious consumers who prioritize sustainability and product sourcing in their purchasing decisions. This audience was particularly focused on the quality of TUUCI’s fabrics and their long-lasting impact. The challenge was to shift beyond the brand’s surface-level messaging to effectively communicate its commitment to sustainability while also driving more conversions on its vendor locator pages and increasing calls.
Volume Nine created a hyper-focused content marketing campaign that centered on TUUCI’s fabrics, directly appealing to the conscious consumer. The campaign involved both SEO and social media efforts to drive organic and paid traffic, targeting specific keywords and optimizing content for better visibility. We developed FAQ-style blog posts to highlight the unique qualities of TUUCI’s fabrics while building authority through strategic messaging on environmental responsibility and trust-building elements like industry security badges.
The targeted campaign led to significant growth for TUUCI: