Volume Nine optimized Turing School’s PPC and paid social strategy, leading to a 138% increase in conversions, a 245% boost in clickthrough rate, and 182% more site users.
Volume Nine optimized Turing School’s PPC and paid social strategy, leading to a 138% increase in conversions, a 245% boost in clickthrough rate, and 182% more site users.
Turing is an accredited, non-profit online software engineering school that prepares students for fulfilling technical careers in under a year. It bridges the gap between lengthy computer science degrees and short-term boot camps, providing comprehensive training, professional development, and job-hunt support.
Turing School approached Volume Nine when their current agency was closing, seeking a partner to maintain their successful PPC and paid social ads. They wanted to ensure the continuity of strong ROI while also finding innovative ways to expand their audience and fill their classes. With goals of growing awareness and increasing enrollment, Turing hoped to build on the foundation set by their previous agency while reaching new heights.
Volume Nine implemented a full-funnel approach for Turing’s ad accounts, introducing awareness-specific campaigns and refining audience segmentation. This included creating engaging video ads and leveraging highly detailed targeting with customer lists on Facebook. Starting with the strategies proven by the previous agency, we built a data-driven plan that evolved over time. By integrating these elements, we successfully balanced growing brand awareness with nurturing interest and conversions.
Since partnering with V9, each Turing cohort has consistently reached capacity: