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TireSocks

TireSocks transformed its LinkedIn presence, driving a 388% increase in engagement, an 81% growth in followers, and 174% more impressions through strategic social media content.

TireSocks provides construction protection materials and safety products designed to prevent job site damage and delays, helping rental companies and contractors increase profits and customer satisfaction. Specializing in durable, easy-to-use products, TireSocks ensures construction equipment and floors are protected, allowing projects to stay on track.

Growth in LinkedIn engagement
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We’ve worked with other SEO/Digital Marketing companies, and in two or three meetings, it felt like Volume Nine understood us and delivered better content and ideas than others we’d worked with for multiple years.

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Challenges

TireSocks, a leader in construction equipment protection, recognized the untapped potential of LinkedIn as a platform to reach key decision-makers in the construction and rental industries. However, despite having an active presence, their LinkedIn profile lacked engagement, visibility, and meaningful connections with their target audience. Their existing content strategy did not effectively showcase their expertise, products, or industry leadership, resulting in low engagement and missed opportunities for growth.

Solutions

Volume Nine implemented a comprehensive LinkedIn strategy to elevate TireSocks’ presence and build stronger audience connections.

  • Consistent Posting Cadence: We optimized content frequency, recommending 12-14 posts per month to maintain audience engagement and improve visibility.
  • Balanced Content Strategy: We integrated a mix of people-centric content, industry insights, and product-focused posts to humanize the brand while driving product awareness.
  • Engaging, Interactive Content: Humor, relatable posts, and interactive elements encouraged audience participation and strengthened brand recall.
  • Industry Thought Leadership: Educational posts, industry trends, and best practices positioned TireSocks as a trusted authority in the construction and rental sectors.
  • Brand Storytelling & Culture Content: Behind-the-scenes content, team highlights, and company culture features built emotional connections with the audience.
  • Product-Focused Posts: Showcasing product benefits, use cases, and customer success stories helped drive interest and purchasing decisions.

V9 Services

  • Social Media Marketing
  • Content Marketing

Results

Comparing 2024 to 2023, TireSocks achieved significant LinkedIn growth:

  • LinkedIn Engagement: +388.8% (14,140 total engagements)
  • LinkedIn Followers: +81.4% (Now at 5,450 followers)
  • LinkedIn Impressions: +174.6% (111,595 total impressions)

 

TireSocks successfully transformed its LinkedIn strategy, strengthening brand awareness and positioning itself as a leader in the construction and rental industries.