Volume Nine helped Outside The Breadbox transition to e-commerce, achieving a 6:1 ROAS, 1.6M+ impressions, and $17K in sales through strategic social media advertising.
Volume Nine helped Outside The Breadbox transition to e-commerce, achieving a 6:1 ROAS, 1.6M+ impressions, and $17K in sales through strategic social media advertising.
Outside The Breadbox is a family-owned gluten-free bakery based in Colorado Springs, known for its allergen-free products made with clean ingredients. Since opening in 2003, they’ve expanded their offerings to include gluten-free, vegan, non-GMO breads, bagels, cookies, and more, distributing locally, regionally, and online to customers nationwide.
Outside the Breadbox was transitioning from a local brick-and-mortar store model to an online direct-to-consumer business. They launched their e-commerce site in April 2020, offering their products nationwide for the first time. With just two product lines at the start, they needed to quickly build brand awareness, educate potential customers about their products, and drive online purchases—all on a limited advertising budget. Additionally, they wanted to increase their reach while ensuring they were targeting the right audience.
Volume Nine implemented a comprehensive social media strategy across Facebook and Instagram, focusing on a full-funnel approach to drive awareness, engagement, and conversions. The strategy included top-of-funnel campaigns to introduce and educate potential customers about OTB’s brand and products, middle-of-funnel campaigns to engage those who had shown interest, and bottom-of-funnel retargeting campaigns to convert engaged users into buyers. Over time, we adjusted the budget allocation to balance brand awareness with conversion-focused campaigns, optimizing for results through strategic adjustments like discount offers and carousel ads.
OTB’s social media advertising campaigns delivered impressive growth: