Volume Nine refined New School American Cheese’s social media strategy. Instagram impressions increased by 70% and engagement by 142%, creating a stronger, more engaged brand presence.
Volume Nine refined New School American Cheese’s social media strategy. Instagram impressions increased by 70% and engagement by 142%, creating a stronger, more engaged brand presence.
New School American Cheese is redefining the classic American cheese by offering a premium product made from simple, high-quality ingredients. The brand was created for discerning chefs and consumers who appreciate great food and desire an American cheese that’s not only high in quality but also modern and relatable.
New School American Cheese needed to establish and refine its social media presence to build brand awareness and grow its follower base. Their primary challenge was reaching more people while effectively communicating their premium product offering. They wanted to educate their audience on what made their cheese different—focusing on quality, flavor, and modern appeal—while also showcasing their brand’s personality and creating a sense of community.
Additionally, their posting frequency was inconsistent, affecting their ability to remain top of mind with their audience. Their messaging lacked cohesion, leading to a disjointed brand voice. They also needed a structured approach to drive more engagement, attract food service partners, and eventually expand into new product lines and retail channels.
Volume Nine developed a strategic social media plan aligned with key performance indicators (KPIs) to ensure measurable growth.
Comparing the quarter before our strategy launch to the first quarter with V9, New School American Cheese saw dramatic improvements in reach and engagement: