Volume Nine redefined Myron’s social media strategy, increasing engagement by 103%, organic impressions by 78%, and website sessions from social media by 68%.
Volume Nine redefined Myron’s social media strategy, increasing engagement by 103%, organic impressions by 78%, and website sessions from social media by 68%.
Myron is a global leader in promotional products and services, offering customized branding solutions through a vertically integrated, factory-direct supply chain. It provides creative design, advanced printing, and comprehensive inventory management, helping companies enhance their brand impact with products like custom gifts, apparel, and promotional items.
It is a pleasure to work with this company – from great relationship managers to great work (SEO, Organic Social Media, and Content). They go above and beyond for clients and help you navigate all aspects of the job.
”Myron, a company specializing in customized promotional products, needed to pivot its market approach from an eCommerce-driven transactional model to a more relationship-focused, value-based selling strategy. The company targeted B2B audiences such as small to medium-sized business owners, HR executives, and event planners, and needed to adjust its brand voice to resonate more effectively on social platforms like Facebook and LinkedIn. This shift required a complete overhaul of its digital presence to better align with its new strategic focus.
The main objective was to position Myron as a trusted, relationship-oriented brand rather than just a supplier of promotional products. To achieve this, Volume Nine revamped Myron’s social media strategy, introducing educational content on topics like custom product offerings, best branding practices, and industry insights. By shifting from purely transactional content to valuable, engaging material, Myron was able to foster stronger connections with its target audience, positioning itself as a thought leader in the promotional products industry.