Murad saw a 9.5% lift in Ecommerce conversions, a 67% increase in product revenue, and 33% more organic traffic.
Murad saw a 9.5% lift in Ecommerce conversions, a 67% increase in product revenue, and 33% more organic traffic.
Murad is a dermatologist-developed brand founded by Dr. Howard Murad, focused on improving skin health and overall wellness through science-backed products. The brand combines Dr. Murad’s four pillars of wellness—hydration, body movement, mental well-being, and skin nourishment—to create high-performance skincare solutions that promote healthier, happier lives.
Murad, a high-end skincare retailer, faced significant challenges in the competitive eCommerce landscape. Despite offering premium anti-aging and anti-acne products, their online content wasn’t optimized for their well-informed customer base. Murad’s product pages lacked targeted content and were not structured to engage visitors effectively, making it difficult to improve organic traffic and conversions. The lack of cohesive marketing efforts made it harder for Murad to leverage its strong brand recognition and convert site visitors into loyal customers.
Volume Nine implemented a comprehensive strategy to improve Murad’s online presence and conversion rates. We began by optimizing Murad’s product pages through keyword targeting and custom content, ensuring that each page resonated with the specific needs of their audience. We also conducted thorough page reviews, recommending SEO improvements, better page layouts, and enhanced conversion elements. We further integrated multiple channels, such as Google Analytics insights, YouTube optimization, and social media strategies, to boost organic traffic and connect Murad’s content across platforms.
The results of V9’s strategic approach were impressive: