After a website relaunch led to major traffic losses, Volume Nine helped a leading retail brand double organic sessions YoY and generate $18M+ in additional traffic value, driving long-term SEO success.
After a website relaunch led to major traffic losses, Volume Nine helped a leading retail brand double organic sessions YoY and generate $18M+ in additional traffic value, driving long-term SEO success.
A leading retailer offering a wide range of high-quality apparel, accessories, beauty products, and home goods, catering to fashion-conscious shoppers. With a commitment to providing an exceptional shopping experience, they combine a curated selection of top brands with a seamless online and in-store experience to meet the needs of modern consumers.
A large retailer came to us after experiencing a drastic drop in organic traffic following a full website relaunch on a new platform. The decline in rankings was costing them hundreds of thousands of dollars in lost revenue every week, and their internal team had spent a month trying to identify and fix the issues—without success. They initially requested an SEO audit, but it quickly became clear that they needed more than just a standard analysis.
Before even signing a contract, we uncovered critical technical issues that typical SEO audit tools wouldn’t detect. For example, their core category pages were redirecting to 404 errors, making them invisible to search engines. Additionally, their high-value category pages—like “Little Black Dress”—were being outranked by competitors like Nordstrom and Amazon. We guided them through optimizing these pages and implemented a robust technical SEO program to systematically resolve site errors and improve their search visibility.