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Levenger

Volume Nine’s SEO strategy helped Levenger secure first-page rankings for high-value keywords like “pens” and “stationery,” driving a 40% increase in organic search traffic and a 117% boost in collection page sessions.

Levenger is a premium brand specializing in high-quality tools for reading, writing, and productivity. Since 1987, they have designed and curated beautifully crafted products—ranging from fine writing instruments and leather goods to desk accessories and notebooks—built to last and inspire creativity.

Growth in organic search traffic
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Increase in main page sessions
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Challenges

Levenger was struggling to rank for critical keywords in Google search. Despite having a well-established brand, competitors were outranking them for high-intent search terms like “pens,” “fountain pens,” and “stationery,” which were essential for capturing organic traffic and driving online sales.

 

Their existing website lacked optimized on-page SEO, with key category and product pages missing targeted keywords and metadata. Additionally, technical SEO issues, such as missing metadata and poorly structured pages, were limiting their visibility in search results.

Solutions

Volume Nine implemented a comprehensive SEO strategy designed to enhance Levenger’s organic visibility and search rankings.

 

  • On-Page SEO Optimization: We optimized key category and product pages by incorporating high-value keywords, improving metadata, and refining content structure to align with user search intent.
  • Technical SEO Improvements: Collaborated with Levenger’s development team to resolve critical technical issues, including missing metadata and poorly structured pages, ensuring a stronger foundation for search visibility.
  • Keyword Strategy: By strategically targeting and optimizing for high-intent keywords, we helped Levenger secure first-page rankings for industry-defining terms such as “pens,” “fountain pens,” “journal,” “stationery,” and “disc notebook.”

V9 Services

  • SEO

Results

Comparing October–December 2024 to the same period in 2023, Levenger experienced impressive SEO-driven growth:

  • 40.6% increase in organic search sessions
  • 116.95% growth in collections page sessions
  • 46.7% increase in organic sessions to product pages
  • Organic keyword rankings grew from 19,116 in August to 28,032 in January
  • First-page rankings achieved for: “Pens,” “Fountain Pens,” “Journal,” “Stationery,” and “Disc Notebook”

 

The new SEO strategy positioned Levenger as a category leader in search, capturing high-value organic traffic and significantly improving visibility for its core product lines.