Volume Nine’s SEO and content strategy helped Leanin’ Tree drive a 131% increase in website sessions, a 90% boost in conversion rates, and 48% revenue growth, turning declining sales into digital success.
Volume Nine’s SEO and content strategy helped Leanin’ Tree drive a 131% increase in website sessions, a 90% boost in conversion rates, and 48% revenue growth, turning declining sales into digital success.
Leanin’ Tree specializes in beautifully crafted greeting cards and gifts that help people connect, celebrate, and express heartfelt emotions. Made in the USA and backed by decades of craftsmanship, Leanin’ Tree’s products bring warmth, humor, and inspiration to life’s most meaningful moments.
Leanin’ Tree, a well-established greeting card brand, faced a steady decline in e-commerce revenue as online competition grew. While they had a strong product offering, their website struggled to attract shoppers searching for greeting cards online. Their product pages lacked SEO optimization, and they weren’t effectively capitalizing on seasonal trends that drive greeting card purchases. With declining traffic and conversions, they needed a strategic digital marketing approach to re-engage online buyers and boost sales.
To turn things around, Volume Nine implemented a targeted SEO strategy focused on optimizing product collection pages and leveraging seasonal content to drive traffic. We identified high-intent keywords and improved internal linking between blog content and product pages, making it easier for shoppers to discover and purchase greeting cards.
By creating optimized, search-friendly blog posts that captured seasonal interest—such as holiday, birthday, and thank-you cards—we positioned Leanin’ Tree in front of more potential buyers. Additionally, we enhanced their product pages with better metadata, descriptions, and keyword integration to improve rankings and visibility.