Volume Nine partnered with LEBO leading to a 1,400% increase in social media engagement & doubling e-commerce revenue from social media!
Volume Nine partnered with LEBO leading to a 1,400% increase in social media engagement & doubling e-commerce revenue from social media!
Lands’ End, founded in 1963, is a trusted brand known for creating high-quality clothing and footwear for the entire family. Lands’ End Business Outfitters is a division of Lands’ End that aims to provide a one-stop solution for businesses looking to outfit their employees with professional, branded clothing while maintaining the quality and service associated with the Lands’ End name.
Every time we’ve approached them with a problem, they’ve hit it out of the park. We’re a small team, so it makes it a lot easier having a group we can count on.
”Lands’ End Business Outfitters (LEBO) faced underperforming social media efforts that weren’t driving engagement or revenue, especially for their B2B branch. Their current social media activities weren’t effectively reaching qualified audiences or meeting brand goals, creating a missed opportunity to leverage social media for building brand awareness and driving sales.
Volume Nine focused on creating engaging, educational content tailored to LEBO’s target audience to raise awareness, build trust, and drive traffic. The strategy involved consistent posting on Instagram, Facebook, and LinkedIn, and boosting content to reach targeted audiences interested in branded apparel and corporate gifting. V9 also implemented retargeting strategies with incentivized offers, driving e-commerce sales. In addition, the team actively engaged with the audience to foster community loyalty while optimizing social platforms for better performance.
Over the first four months, LEBO saw substantial growth across all social media platforms.