Volume Nine ensured a seamless website migration for DISH, preserving search rankings, optimizing content, and boosting traffic by 18% within two months.
Volume Nine ensured a seamless website migration for DISH, preserving search rankings, optimizing content, and boosting traffic by 18% within two months.
DISH is a leading TV provider that combines live TV, On Demand content, and popular streaming apps like Netflix and YouTube in one seamless platform. It offers unmatched value and convenience for sports fans, families, and entertainment lovers.
When DISH embarked on a major website overhaul, it faced three significant challenges: transitioning its primary domain from dishnetwork.com to dish.com, moving customer service to a separate site (mydish.com), and rebranding as “DISH” while maintaining search visibility for “DISH Network.” These changes posed risks to keyword rankings, traffic, and the overall user experience. To ensure the transition was smooth and successful, V9 focused on protecting existing search rankings and minimizing disruptions during the relaunch.
V9 implemented a robust SEO strategy designed to protect and enhance DISH’s online presence during the website transition. This included a comprehensive keyword discovery process, identifying over 600 essential keywords, and mapping them to new pages on the dish.com domain. The team optimized the content on these pages and applied technical SEO best practices, such as proper linking, metadata updates, and redirection protocols. Continuous monitoring during the pre-launch phase ensured the site was technically sound, reducing errors and maintaining search visibility throughout the launch.