A comprehensive SEO overhaul and strategic content optimization led to a major boost in organic traffic while eliminating harmful backlinks to secure long-term growth.
A comprehensive SEO overhaul and strategic content optimization led to a major boost in organic traffic while eliminating harmful backlinks to secure long-term growth.
Credit.com has been empowering consumers for 25 years with credit monitoring solutions and expert guidance to navigate the complex world of credit. Serving over one million members, they provide tools to access credit scores, find tailored financial products, and regain control of their financial health.
Credit.com faced several significant challenges that set back its SEO performance. First, the domain had a history of low-quality or suspicious backlink acquisitions, resulting in a profile filled with “toxic” links that jeopardized SEO growth and posed long-term risks. Second, the outdated CMS and templates across the website created technical obstacles, making it difficult to implement SEO best practices or optimize content efficiently. Lastly, despite having a large, active content team producing and syndicating materials, the absence of cohesive SEO strategies and standards rendered these efforts unsustainable and ineffective.
Volume Nine developed a multi-pronged strategy focused on collaboration, technical improvements, and targeted optimizations. The first step was prioritizing high-value content silos, identifying critical pages like the homepage, top category pages, and templates, and improving them through keyword research, content expansion, and technical SEO fixes. We also worked closely with Credit.com’s content teams, offering SEO training workshops that covered optimization techniques, topic selection, and syndication strategies. To resolve the issue of harmful backlinks, we conducted a comprehensive audit, removing or disavowing over 13,000 toxic links. Finally, a technical SEO review identified both immediate fixes and long-term improvements to enhance the website’s foundation.
In just six months, Credit.com experienced: