Volume Nine’s strategic SEO overhaul helped Brakes Plus recover from a website launch setback, increasing non-branded organic traffic by 234% and securing the #1 Google ranking for ‘brakes’ in their primary market!
Volume Nine’s strategic SEO overhaul helped Brakes Plus recover from a website launch setback, increasing non-branded organic traffic by 234% and securing the #1 Google ranking for ‘brakes’ in their primary market!
Brakes Plus is a leading automotive service provider with 166 locations across six states. It offers a wide range of services, including brake repair, oil changes, alignments, and diagnostics. The company focuses on delivering exceptional customer service with a “people over profit” philosophy and has become known for its fast, friendly, and reliable service.
Brakes Plus, a well-established automotive service provider, recently launched a new website, expecting it to enhance their digital presence. However, they quickly noticed a troubling decline in traffic and a drop in their content’s search rankings, especially for location-specific pages. With over 50 locations across the country, ensuring that each site page was optimized for local search was critical, and the dip in rankings signaled potential issues that could significantly impact sales and brand visibility.
Upon closer inspection, V9 discovered that the website had been launched without SEO oversight or post-launch support, resulting in issues like duplicate content across location pages. This lack of strategy left the company vulnerable to poor search performance and missed opportunities to connect with local customers.
To address these challenges, V9’s SEO team began with a thorough website audit, evaluating technical SEO, content, backlinks, and local search performance. The audit identified key areas for improvement, such as fixing technical issues, optimizing location-specific pages, and implementing a robust link-building strategy. Additionally, V9 developed a comprehensive SEO roadmap that included distributing local search information across various online directories, improving visibility for both desktop and mobile searches. This multi-pronged approach helped streamline the website structure and enhanced its search-friendly features, positioning it for long-term success.