Volume Nine helped BPI expand its social media presence, driving a 187% increase in LinkedIn followers and 51% growth on Facebook, strengthening engagement with eco-conscious businesses and consumers.
Volume Nine helped BPI expand its social media presence, driving a 187% increase in LinkedIn followers and 51% growth on Facebook, strengthening engagement with eco-conscious businesses and consumers.
BPI is a science-driven nonprofit and the leading authority on compostable products and packaging in North America. It certifies products that meet strict ASTM standards for compostability, advocates keeping food scraps and organics out of landfills, and promotes the transition to a circular economy through education and certification efforts.
BPI, a leader in certifying compostable products, sought to amplify its impact on promoting green initiatives and composting. However, its social media platforms had minimal followings, limiting its ability to effectively engage with businesses and consumers and hindering its advocacy for sustainable practices.
To address BPI’s challenges, Volume Nine crafted a comprehensive social media strategy to build an engaging and relatable online presence. We developed targeted, interactive content to encourage audience participation, foster meaningful connections, and grow BPI’s visibility across key platforms. By focusing on authentic messaging aligned with BPI’s mission, we ensured the content resonated with businesses and consumers interested in sustainability.
The campaign launched in June 2021, and BPI’s social media presence flourished with substantial growth on key platforms: