Volume Nine supported Bobo’s Oat Bars in launching a successful new website, boosting traffic sessions, attracting higher search volume keywords, and driving significant conversions through the blogs and recipes section.
Volume Nine supported Bobo’s Oat Bars in launching a successful new website, boosting traffic sessions, attracting higher search volume keywords, and driving significant conversions through the blogs and recipes section.
Bobo’s is a Colorado-based snack company rooted in a mother-daughter tradition of baking wholesome oat bars since 2003. Known for their small-batch process and simple, real ingredients, Bobo’s creates heartwarming treats like soft-baked oat bars that appeal to everyone from busy parents to picky eaters.
We relaunched our site last year and worked with Volume Nine to get a not only technical audit but keyword and content strategy in place to get our organic results. We were able to translate that through to our site and really see the results on the other end, not only post-launch but carrying that on through the rest of the year.
Mike Mackay, Bobo’s Brand Manager
”When Bobo’s first reached out to Volume Nine, they faced the challenge of aligning their website with the quality and reputation of their products. Their existing site lacked engaging copy, needed a complete rebrand, and was underperforming in terms of sales. Additionally, they recognized the importance of optimizing their new site to ensure it performed effectively post-launch.
Volume Nine prioritized ensuring the new site incorporated strong technical and on-page SEO during its redesign, working closely with the eHouse team to implement these updates. Targeted keyword research and page optimization were integral to positioning the new site for improved rankings and visibility upon launch.
To further support Bobo’s goals, Volume Nine developed and launched a blog designed to capture additional keyword market share and drive engagement. By working with Bobo’s team to understand their audience and create tailored, audience-specific content, the blog effectively resonated with potential customers across different stages of the purchase journey. The content was strategically optimized and promoted after the site launch to maximize traffic and conversions.