Bed Head redefined its social media strategy with V9’s help, driving a 1,958% increase in Instagram reach, a 976% boost in engagement, and a 1,286% rise in saves through authentic content and audience-focused storytelling.
Bed Head redefined its social media strategy with V9’s help, driving a 1,958% increase in Instagram reach, a 976% boost in engagement, and a 1,286% rise in saves through authentic content and audience-focused storytelling.
Bed Head is a bold and rebellious haircare brand that revolutionized the industry with innovative products and iconic packaging. Designed for both professional stylists and consumers, it champions fearless self-expression and creativity, offering powerful haircare and styling tools that deliver exceptional results.
Bed Head Styling, a brand known for its bold and adventurous spirit, faced challenges in capturing the attention of its primary audience: women who embrace individuality and value fashion, beauty, music, art festivals, and creative hair styling. Despite its vibrant ethos, Bed Head’s social media presence struggled to engage followers meaningfully. Its pages lacked the dynamic appeal needed to resonate with first-time buyers, aware consumers, and loyal customers. Bed Head sought Volume Nine’s expertise to identify the underlying issues and create a strategy to establish a deeper connection with its audience.
Volume Nine revamped Bed Head’s social media strategy, transforming the brand into a lifestyle symbol that celebrates positivity and individuality. Recognizing the audience’s preference for relatable and authentic content over staged product shots, we curated an Instagram presence that catered to different customer segments: first-time buyers, aware consumers, and loyal lifetime buyers. Through a new tone of voice, authentic storytelling, and targeted use of hashtags, we established Bed Head as a relatable and aspirational brand.