Asheville Adventure Company

By optimizing digital marketing strategies, Volume Nine helped Asheville Adventure Company achieve a 429% boost in ROAS, a 12.44% CTR, and a conversion rate three times higher than the industry average.

AAC creates unique, intimate outdoor experiences in the Asheville area, offering small, exclusive trips for up to 10 guests. Its mission is to provide meaningful, engaging adventures crafted by locals, ensuring each guest leaves with a sense of accomplishment and connection to the beautiful outdoors.

Boost in ROAS
0 %
New high in CTR
0 %
Conversion rate
0 %

Since partnering with Volume Nine, we’ve been named one of the fastest-growing startups in Asheville for two years in a row. They’ve been responsible for a huge increase in our sales volume by almost 6x. At the climbing gym, we’ve seen a 50% increase in sales in just six months.

 

Challenges

Asheville Adventure Company, known for its unique excursions in the beautiful Asheville outdoors, sought to grow its brand and increase bookings during high-capacity tours on non-weekends. The company had a busy in-house team that struggled to piece together a cohesive digital marketing strategy. To maximize their online presence and capture more bookings, they reached out to Volume Nine to enhance their digital marketing efforts and improve overall performance.

Solutions

V9 developed a comprehensive digital marketing strategy for AAC, starting with a revamped website and fresh, engaging content. We implemented a targeted ad campaign and utilized SEO techniques to ensure better visibility and increased traffic. Our strategy also included email marketing and strengthening their social media presence to connect with potential customers. By refining ad copy, optimizing keywords, and adjusting bids, we aimed to maximize ad competitiveness and cost-efficiency, all while targeting specific times for increased bookings.

V9 Services

  • SEO
  • Social Media
  • Paid Media 
  • Content

 

Results

In just over a year, V9 achieved significant improvements for Asheville Adventure Company:

  • 429% boost in return on ad spend (ROAS)
  • Doubled click-through rate (CTR) to a new high of 12.44%
  • 4.07% conversion rate—three times higher than the industry average

 

Overall, these efforts drove substantial growth in bookings and brand visibility, significantly boosting their bottom line.