Volume Nine helped AAE implement strategic SEO and content marketing, leading to a 40% year-over-year revenue increase and stronger market positioning.
Volume Nine helped AAE implement strategic SEO and content marketing, leading to a 40% year-over-year revenue increase and stronger market positioning.
American Adventure Expeditions is a premier provider of outdoor adventures in Colorado, specializing in white water rafting on the Arkansas River. Committed to exceptional hospitality, safety, and enjoyment, they create unforgettable experiences enhanced by gourmet riverside BBQ lunches and expert-guided activities.
We’ve worked with 4 different SEO/Digital Marketing companies over the past 12 years, and no one has come close to delivering the results that Volume 9 has! We saw a 40% increase in revenue last season, which is even more impressive considering our industry was flat overall. I would highly recommend them to anyone… except my competitors!
Mike Kissack
”American Adventure Expeditions (AAE) sought to increase its market share in a competitive industry where water levels significantly impact seasonal success. Each October, vendors in the industry receive reports detailing their market share based on the number of trips booked that season. AAE wanted to stand out by booking more trips and driving greater interest in their services, but they needed a strategy to make this happen. Its website and content needed to better engage potential customers and guide them toward booking, making it clear it was the top choice for adventure seekers.
To address AAE’s challenges, Volume Nine began by identifying two key customer personas to guide all marketing efforts:
These personas informed improvements across AAE’s website and marketing strategy. Our SEO team optimized the site with targeted keywords, metadata, and technical upgrades to ensure it ranked well and attracted relevant traffic. At the same time, our content team developed audience-focused content, including creative blogs and landing pages tailored to each persona. To expand their reach beyond organic search, we also leveraged paid social media promotion, engaging users and driving them toward booking.
When the end-of-season reports were released, the impact of our collaboration was clear: