Access Medical Labs

Access Medical Labs transformed its online presence with Volume Nine’s strategic SEO, content marketing, and social media efforts—leading to a 2,073% surge in blog sessions, 118% increase in conversions, and 828% growth in traffic.

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Challenges

Access Medical Labs faced significant hurdles in growing its business online. Their product offerings were unclear, branding was inconsistent, and they struggled to identify and engage their ideal audience—physicians, primarily those in private practices who don’t accept insurance. Without a cohesive brand message or a digital strategy that resonated with their target audience, their website traffic, engagement, and conversions remained stagnant.

 

To effectively compete in a niche medical testing space, they needed a structured approach to digital marketing that would clearly communicate their offerings, attract more potential customers, and drive conversions. That’s when they turned to Volume Nine.

Solutions

To overcome these challenges, V9 developed a digital strategy that combined content marketing, SEO, and social media to effectively position AML’s brand and drive engagement.

 

  • Optimized Key Test Pages: We restructured and optimized AML’s test pages to rank higher in search results while making the content more informative and actionable. Each page clearly outlined what the test was, who needed it, and how to order it, removing friction from the decision-making process.
  • Created High-Value Content: V9 launched a targeted content marketing strategy to provide valuable information to physicians. Blog content focused on industry trends, testing insights, and physician-specific concerns, helping position the company as a trusted resource.
  • Leveraged Social Media for Growth: Social media efforts were realigned to provide educational, engaging content that resonated with the provider’s physician audience. V9 refined messaging and visuals to establish a professional yet approachable brand identity, driving increased awareness and traffic from social platforms.

 

By combining these elements into a cohesive strategy, V9 ensured that AML’s audience could easily find, understand, and act on the information they needed.

V9 Services

  • SEO
  • Content Marketing
  • Social Media Marketing

 

Results

  • 118% YoY increase in conversions
  • 2,073% YoY increase in blog sessions
  • 828% YoY growth in overall traffic
  • 2,696% YoY surge in social media traffic

 

With a clear message, better-targeted content, and a structured digital marketing approach, AML overcame its challenges and positioned itself for sustained growth in the highly competitive medical industry.