We can help with Facebook, Instagram, LinkedIn, Twitter, and Pinterest marketing. Even though it doesn’t work as a traditional social media platform, we can also help brands with YouTube.

We’re also in a testing and innovation phase for utilizing TikTok marketing for our clients.

From kickoff to the first post published, our onboarding process can take around thirty days. This depends, of course, on the complexity of your brand communications and your approval processes. We strategically put in the hard work upfront to ensure we can publish high-quality content based on an overall content strategy.

If you need content published faster, we can expedite the content process and produce content in as little as two weeks. We’d also be happy to create immediate filler content while developing a strategy if needed.

Glad you asked! The secret sauce of our successful social media campaigns is producing high-quality, shareable content that’s original and consistent with our clients’ brand strategies. Every post we craft is based on your goals and strategy, with the intention of attracting your target audience.

We give your social copy just the right tone while keeping the creative aesthetically pleasing. We’ll stay within your brand guidelines — and we understand that the marketing strategy, brand messaging, and art direction can change on each platform, so we’ll adapt to each platform’s audience and intent.

We’ve got the know-how to produce high-quality content consistently across multiple platforms and develop a content calendar that makes your social media marketing efforts work effectively for your brand.

You may have seen that other agencies focus on producing and publishing as many posts as they can. Other agencies often operate under the impression that you have to constantly post on social media to remain relevant and get engagement. More often than not, though, each post is being seen by the same few people (1%-2% of followers) over and over again – which isn’t effective and can lead to brand fatigue.

We do the complete opposite. We create lower-frequency, higher-quality, strategy-driven content with a purpose that’ll yield the best results and achieve your brand goals.

In accordance with Facebook and Instagram’s algorithm (and other algorithms), if a brand’s posting a lot with very little engagement, its content will be shown to fewer and fewer people in newsfeeds. Consistent low engagement = consistent decline in impressions and reach.

Every social media post’s a reflection of your brand and communication strategy. We carefully craft everything in order to build brand trust and credibility and avoid unintended crisis communication issues.

Many agencies duplicate posts across channels with little to no customization. This can be an extremely harmful tactic as different users expect a different experience from each.

Your social media pages serve as an extra channel for users to research what you offer — making sure you have clear, well-planned content that speaks to what those users are searching for is vital to a customer journey.

Users have come to expect brands and companies to behave just like other humans on social media. They expect to get quick responses to customer service-related issues, have their questions answered, and be acknowledged directly when they post about or tag the brand. Social media has changed the way companies interact with their customers, and staying on top of those trends is important to staying ahead of the competition.

In addition, the concept of outbound engagement where you seek out conversations and engage with other people’s content is a very powerful way to get your brand name out there authentically and effectively. Creating a strategy for connecting with your target audience personally is vital for a successful digital marketing strategy.

There are hundreds of available data points across social media platforms, posts, and various analytical reporting tools. The ones that typically have the most relevance include those related to:

• Awareness: Impressions and reach. Reach includes both showing up in your followers’ feeds as well as the followers of those people who share your content.
• Engagement: Likes, comments, shares, and clicks. A high post engagement rate means that folks actually liked what you posted and found it interesting.

It’s important to look at both of these data sets to ensure you’re educating and moving folks down the marketing funnel. This requires increasing your reach and improving your engagement.

• ROI: Referrals and conversions. It’s also important to think about your click-through rate (CTR) in ads and posts. A high CTR means we produced an effective piece of content.
• Customers: Response time and rate. While it’s important to focus on your posts and ads, you should also monitor your customers’ experience with your brand.

There are also vanity metrics, like the number of followers on a platform, that can be tracked on your reporting dashboard.

However, we feel that the metrics above are the most common and important metrics that should be collectively monitored. With time, we can always add additional metrics that are relevant to your goals.

As you can imagine, this can vary widely. In general, though, when brands switch to our social media marketing services, we see immediate improvements in post engagement and reach.

For brands that are more focused on lead or revenue generation, we generally advocate spending time on engagement and building your audience before focusing on more bottom-of-the-funnel promotions.

Every campaign is based on the KPIs that a client sets with us. For the clients who’re focused on leads/sales, some of our best ampaigns have seen a 14:1 ROAS. And we’ve seen single organic posts drive incredible revenue numbers.

For clients who are focused on branding and engagement, we generally see a huge impact here quickly. One of our best examples is Bed Head Styling, with whom we drove a 3,918% increase in engagement.

See more of our social media marketing success stories here.

There’re a few reasons that Volume Nine’s ability to achieve great results for our clients:

• We start with strategic alignment and ensure we’re communicating to your target audience with the right brand message.
• We focus more on lower-frequency, higher-quality content than most agencies so that you’re building brand awareness and trust — while also hitting your engagement and sales goals.
• We’re extremely data-driven, so when something works well, we lean in to get even better results.
• In addition to our overall social media awesomeness, there’re a few things about our agency that make us a great partner for your team: our availability, our transparent reporting, and our commitment to becoming an extension of your team. We’re also dedicated to your success and willing to put in the work to see that success happen.

If you want a social media company that’s going to drive consistent results, here are a few great things to consider:

1. How long have they been in business? Companies that are only a year or two old might be struggling to still establish core systems and experience.
2. Did they ask about your business goals? This is a pretty big giveaway early on — if they’re going to be focused on driving the results you need, they should ask about that before they bid out services for you.
3. Who’s writing the copy and designing the graphics? Agencies with low prices are notorious for outsourcing this type of work overseas. Yes, it’s cheap, but you get what you pay for.
4. Who’s going to be your account manager? A company might dazzle you with its list of clients and case studies, but who’s going to be your main point of contact? What kind of experience do they have and are they a good listener and fit for your team?
5. Do they have an established process? Do they have things like service level agreements, social media software, project management tools, and standard reporting?