SEO Audit Service

• Goals / KPIS –  Clearly outline the top goals for SEO for your brand, along with the major KPIs (Key Performance Indicators) that can measure progress towards each goal. 
• Discovery – Understand your upcoming marketing goals/initiatives, primary audience(s), previous digital marketing experiences, and competitive landscape. 
• Key Concerns / Questions – Document key questions/concerns you hope the audit can answer or provide insights into. 

Don’t worry, we’ll meet you where you are! If you need help working through what your goals really should be, we’re here to help!

• Indexibility – Let’s see how easily search engines can explore and showcase your content.
• Links / URLs – We want to ensure that links seamlessly transfer users and bots to the correct location and your URL structure meets best practices.
• Content / Content Structure – Review on-page content structure to ensure metadata, headers, and other optimization techniques are properly utilized.
• Site Speed / Performance – Review site speed and that it meets core best practices for delivering a quick load time for users.
• Mobile Friendliness – Review the mobile visitor experience, device responsive design, and other mobile compatibility factors.

In its most basic form, a technical SEO audit is an analysis of your website’s technical infrastructure (aka the engine of the car) to identify any problems preventing search engines from indexing or crawling your site. The goal is to ensure search engine bots can access and understand your content.

An SEO competitive analysis can give you an idea of what your competitors are doing differently than you. These insights help us devise ways to build your content and make your website more attractive to searchers & search engines.

We’ll dig into what keywords they target and how much organic traffic they generate. We’ll also understand where you have keyword overlaps vs. missing content and where your website may be out-ranking them. All of this information helps drive insights into the effectiveness of their SEO efforts & yours. From there, we can help you determine where your website may lag or where you may have the advantage.

Well, that is fantastic news indeed! If you don’t have a strong competitive set, we can look at aspirational websites to help ensure you stay on top of the pack.

The SEO trends analysis looks at the overall picture of your website performance over time. This analysis helps us uncover if there are any significant issues we need to troubleshoot (e.g., a substantial loss in traffic after a website relaunch). Trends analysis also helps us understand where Search Engines may already see your brand as an authority.

For this analysis, we’ll look at your overall organic traffic trends, organic rankings trends, and finally, which topic areas the site is gaining momentum.

Absolutely. It can be a little gut-wrenching to have an SEO agency like Volume Nine tell you that you’ve suddenly lost a lot of SEO rankings. So, when we see concerning drops in your SEO trends, we’ll dig in further to understand what may be contributing to that dip.

Our content analysis audit will analyze one key page of content (in-depth). We aim to give you a complete picture of everything needed to optimize your content for that page.

Simply put, we want you to have the best page on the internet for your target keyword query. We’ll review the optimization basics (e.g., metadata, H1s, etc.). Then we’ll move into more advanced semantic (relevance) analysis.

Simply put, great content optimization ensures you are developing great, high-quality content for your users that is easy for them and Search Engines to understand.

The main thing we help you understand in the Local SEO review is how well you send appropriate local settings for a primary location. We’ll identify missing critical directory placement (e.g., Google My Business / Google Business Profile), Name Address Phone (NAP) Consistency, and also if any reviews on a glance are concerning.

Our local SEO review can help your brand understand how you’ve optimized your digital footprint for local search engine results. It helps ensure that when people search for companies like yours in their area online, your business pops up at the top of their list. Following local SEO best practices increases visibility for potential customers, drives more traffic to your site, and ultimately leads to more leads or sales in your local area.

Our Analytics portion is pretty straightforward. We’ll check to ensure you’ve got Google Analytics 4 & Google Search Console setup. Additionally, we’ll spend some time digging into common setup mistakes (e.g., Conversion Event Configuration) to see if we have any significant concerns.

Setting up and configuring Google Analytics 4 isn’t a standard part of our SEO audit service. However, for brands that need help in this area, we can easily tack this service onto your audit.

Our experts tend not to pull any punches when it comes to insights. We’ll let you know what items we feel should be prioritized, any areas that are overly concerning to us, and how we’d approach each area of SEO as if it were our business.

Absolutely! At the end of the audit, we’ll have an in-depth meeting to review the audit, insights, and recommendations and answer any questions you might have!

Your punch list is the culmination of your audit, including insights from a seasoned SEO expert. In short, we are trying to answer the question – what should we do next? We’ll help prioritize critical areas of focus for SEO and significant opportunities for the next 6 – 12 months.

The simple answer is either or 🙂 During onboarding, we’ll clarify what you intend to do with your audit findings and if you want to handle it in-house or have an SEO company like Volume handle it. We’ll then draft the punch list based on those intentions. Also, if you are handling this yourself, we’ll ensure it’s DIY-friendly.