Marketers get this question a lot from clients: Is it worth spending money boosting social media posts? And the quick answer is yes, it is. Boosting provides opportunities to increase engagement, expand audience reach, and most importantly, it works. Organic reach is on the decline, and with algorithms constantly changing, it becomes more challenging to get organic content in front of all the users you want to reach. Every post on your social media channels … Continue reading Why You Should Allocate Media Spend to Social Media Boosting