For over a decade, Twitter has served as a global 280-character stage for countless conversations in all realms of life, including brand marketing. However, the social media app has seen a drastic downturn since tech billionaire Elon Musk acquired it in 2022. Now renamed “X”, Twitter has lost a significant amount of traffic, ad sales, and value in the past months. In March 2023, it had a 7.3% year-over-year decline in worldwide traffic. In July … Continue reading Threads vs. Twitter: Who Will Win the Digital Battle?