Organic social media marketing can be a flashy/shiny object to companies. Brands start tossing time/money/resources into it, almost hoping that something positive will happen from all that effort. We call that the “post and pray” method. Or they barrel into organic social media, thinking it should be approached like any other direct response channel. We call that generally a bad idea. Examples of things I’ve heard company decision-makers say (any of these sound familiar?) We’ve … Continue reading The Hidden Value of Social Media