Blogging Vs. Social Media: Where Should Your Content Go?
Blog posts. Social media updates. White papers. Each day I focus on creating content that’s engaging, original, and shareable. It
November 18, 2016
Blog posts. Social media updates. White papers. Each day I focus on creating content that’s engaging, original, and shareable. It
Snapchat filters! You know them, you love them, but have you ever wondered where they come from…or who they come
Get Rid of Your Preconceived Notions About Channel Performance I have worked with a lot of companies that have
It’s no secret that fast-casual dining is one of the hottest trends in the food industry right now. Indeed, it’s
Many brands and retailers rely on holiday season gift giving sales for bottom-line success, and with the increasing popularity of
The Why of Categories Every good webpage has a purpose. It lets the user *do* something. Before we can
Anyone who works in online marketing knows the value of using personas. They drive your content strategy, fine tune your
Did you catch wind of one of the latest Google product releases? In May, Google announced Data Studio – their
As Digital Marketers, we know that metrics and data are the heart of our strategies. I think about when I
Getting outside is a big, growing business. The combination of improved technology, convenient ways to share information among outdoor retailers,
If you have an eCommerce site, you probably have mixed feelings about selling on Amazon.com. Amazon can undercut prices and
Tl;dr: Google passes PageRank value for all 30x redirects like they do for 301 redirects Google Is Treating Redirects Differently
Updating your website involves cleaning house, and you may have the urge to simply delete pages you think have become
We are moments away from “back to school” season; when Target commercials feature happy children running around in backpacks, summer
I launched an AngularJS redesign on a large-scale ecommerce site in late 2015– just two short weeks after Google announced
Until recently marking up products on a category page were seen as abuse of structured data and you could lose
An orphan page is a webpage that is not linked to from other pages. It’s floating in webspace, can be
A new website launch is an ideal time to showcase a revamped strategy, user interface, and design – or it
We run a lot of Facebook Local Awareness Advertising Campaigns for our clients. We also have a lot of conversations
Do you remember being out and about in town, or perhaps even while visiting a new city on vacation, when
Big Brands & Content Relevance Google is getting smarter. It’s no longer good enough to fill your website or
The times they are a changin’, but one thing still holds true. Big brands need to focus on search engine
It’s no secret that Facebook advertising is starting to become one of the best ways to reach, engage and grow
So, you’ve set up a blog, brainstormed some awesome ideas, and even identified who’s going to be the lucky person