Insights Blog
How big is your ambition? Size doesn’t matter as a single focused idea can change the way you do approach digital marketing.
We have taken our years of experience and analysis of the current trends to bring your our Insights Blog which features 100s of useful posts. Enjoy!
For businesses that aren’t digital, it can be challenging to know how to navigate the digital sphere. Home builders and new home communities are no exception. Thankfully, though, digital marketing doesn’t have to be all algorithms and complex data. Here, we share simple yet incredibly effective marketing tactics you can employ to help strengthen your home builder brand, business, and bottom line. TL;DR Get insider knowledge First, sit down with your sales team to better…
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Many businesses agree that we are in uncharted waters, facing an unprecedented crisis that is constantly evolving. We certainly don’t have all the answers, but there are a few things we are recommending for our clients that we’d like to share. Some of the Biggest Opportunities Right Now: If you are a brand that has recently had to cancel bookings / shows, etc. you are more than likely going to want to be in crisis…
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The CBD industry is no doubt booming, and shows no signs of slowing down anytime soon. Once you’ve entered the industry and need to start marketing your CBD products, however, that momentum becomes an entirely different story — especially online. That’s because go-to paid advertising platforms like Google Ads and Facebook & Instagram Ads restrict what CBD brands and businesses are allowed to pay to promote, making it virtually impossible for them to market their…
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Cause marketing, or cause-related marketing, is a relationship between a business and a nonprofit organization designed to raise money for a specific cause. When cause marketing is part of a business’s corporate social responsibility (CSR) strategy, the business’s employees and their bottom line all benefit. Plus, the business is doing good by giving back to a worthy cause, so what’s not to like? Cause marketing is great for both company and nonprofit, but it’s not…
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Before the internet and social media largely affected advertising and marketing, celebrities were paid to endorse a product, service, or campaign. Now, influencers make this type of marketing much more accessible. An influencer — aka someone who has a large following on social media — can work with a company to promote a product or service to their audience. Think of influencers as the new-and-improved version of celebrity endorsements. When done well, influencer marketing can…
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When you’re tasked with promoting travel and tourism for your physical location, trying to reach event planners in an online world can be frustrating. Should you connect with event planners in your area? Over the World Wide Web? And how can you demonstrate what sets your destination marketing organization, convention center, visitors bureau, or destination management company apart from the rest? Building relationships with event planners can definitely be challenging, but the payoff is worth…
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User-generated content, or UGC, is exactly what it sounds like: content generated by customers about a brand. UGC is usually thought of as social media photos and/or videos, but product reviews, blogs, and content on other forms of media count, too. Why should you care about UGC? Think about it: it’s content already created about your products or services and then shared online. Your company doesn’t have to use your own resources to create that…
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Everyone wants to have a #1 keyword ranking on Google and everyone also knows that 99% of organic clicks happen on the first Google search results page (SERP). But can a direct-to-consumer (D2C) brand compete in today’s world, where Google gives prominent rankings to Amazon, integrates its own products, and favors informational review sites even more after the BERT algorithm update? After doing a few consumer product searches on Google, I was surprised to see…
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The retail industry is currently dominated by Amazon: by the middle of 2018, Amazon was already responsible for nearly half of all online retail sales in the United States. At that time, Amazon was expected to clear over $258 billion in U.S. retail sales. How can you compete with that as a small, independently owned eCommerce business? Running your own eCommerce business against Amazon is tough; there’s no doubt about it. However, it’s still entirely…
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Want to sell more season passes, tickets, or memberships for your local attraction? Word of mouth and customer loyalty can go a long way for ski resorts, zoos, amusement parks and more, but digital marketing is the key to year-round success and awareness for these brands. Here, we’ll be sharing a few digital marketing tactics you can use to keep your pass holders interested and to finally convert those elusive competitor pass holders and…
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