Insights Blog
How big is your ambition? Size doesn’t matter as a single focused idea can change the way you do approach digital marketing.
We have taken our years of experience and analysis of the current trends to bring your our Insights Blog which features 100s of useful posts. Enjoy!
As more and more marketers lean into GA4, I’ve been getting the same question – are there any good analytics alternatives to GA4? The great answer is yes, there is, but you’ll need to understand your tracking needs both now & in the future before contemplating a switch. Here are a few criteria that might help review alternatives more in-depth: Key features & metrics Cost of the platform Level of customer support Privacy and security…
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Have an event you’d like added to this list? Email us at hello@v9digital.com Denver isn’t just a stunning place to live – it’s a buzzing hub for digital marketing. Our city has a thriving tech scene, bustling with innovation and opportunity, and boasts a remarkable lineup of digital marketing conferences and meetups. And guess what? You don’t need to hop on a plane to be part of this. Some of the most impactful and inspiring…
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In the SEO (Search Engine Optimization) world, links are crucial. They help boost your visibility, credibility, and search ranking on search engines and are critical to Google’s mysterious algorithm. However, many SEOs (us included) will caution you to be wary of buying links – it’s risky and can lead to crippling penalties. Instead, we’ll tell you the value is in “link earning,” which almost immediately begs the question – What the heck is link earning?…
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*whew* 2023 has started a little intense. The business landscape continues evolving, presenting unique challenges to B2B brands. Here are some of the most common concerns I’ve heard in 2023 so far: Keeping your sales teams “fed” with inbound leads Differentiating your positioning better online Diversifying lead flow Keeping the momentum on 2023 growth goals Expanding into new markets Honing in / niching into specific customer segments If any of those concerns/opportunities resonate, you aren’t…
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Organic social media marketing can be a flashy/shiny object to companies. Brands start tossing time/money/resources into it, almost hoping that something positive will happen from all that effort. We call that the “post and pray” method. Or they barrel into organic social media, thinking it should be approached like any other direct response channel. We call that generally a bad idea. Examples of things I’ve heard company decision-makers say (any of these sound familiar?) We’ve…
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Wahoo! Chat-4 Is Here 🙂 Yesterday Open AI announced GPT-4 is here for pro users & for via their API. Over the last few months, as millions of users have flocked to Chat-GPT-3.5, they’ve started to assess the tool’s power and its limitations quickly. It’s important to know that CPT-4 is an excellent iteration of 3.5, but it only fixes some of those limitations. As such, the difference between the two can be a bit…
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Twitch’s growth in popularity has skyrocketed over the past four years. While advertisements are dominated by big brands such as Mcdonald’s, Samsung, Pizza Hut, Ragu, and other national companies, advertisers can still get into Twitch in more impactful ways. Below are some ways to reach your target audience without spending big dollars against brands with a national presence. When are Twitch ads shown? Streamers, or channels, can choose how often ads run during their streams. You…
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TL: DR – Probably Not. Even if it’s working in the short term, you are running a considerable risk. Executive Summary if you don’t feel like reading all of this: Yes – things with AI & Chat in Search are moving really, really fast. Google has stated AI content is SPAM. Then they released updated Webmaster Guidelines saying AI content for SEO Rankings is SPAM. However, there are many other really cool uses for…
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As the 8th most visited website in the world (source), it’s fair to assume that you’ve at least considered Instagram for part of your marketing strategy in 2023. Many brands ask for our support in planning an Instagram strategy or campaign, and here are some of the main things we recommend we work through with them. Step #1 – Why Do We Need This? Before we start here, I think it’s good to note that…
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As a business, it’s important to stay on top of the latest trends, especially when it comes to social media platforms. We all know the big ones — Facebook, Twitter, Instagram — but there are always new platforms emerging. And it can be hard to keep up. Here’s a short list of social media platforms that your business needs to be on in 2023: TikTok If you’re not familiar with TikTok, it’s basically…
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