Insights Blog
How big is your ambition? Size doesn’t matter as a single focused idea can change the way you do approach digital marketing.
We have taken our years of experience and analysis of the current trends to bring your our Insights Blog which features 100s of useful posts. Enjoy!
In today’s hyper-connected digital landscape, the importance of social media branding cannot be overstated. It’s not just about having a presence on social media platforms but about leveraging them to engage with your audience, communicate your brand’s values, and foster a sense of authenticity and trust. These eight robust statistics highlight the critical role social media branding plays in driving consumer behavior and influencing purchasing decisions. #1 – The Emotional Brain Drives Purchase Decisions Contrary…
Read More
We receive a lot of requests for SEO audits. It’s probably one of the most popular services brands ask for when they first approach us. Yet, truthfully, we often find ourselves steering many of these brands away from immediate audits. Why? Not every brand needs a full SEO audit right from the start. It’s a crucial step in the SEO process, but timing and circumstances play a significant role. So, how can you be sure…
Read More
First of all – congratulations. Most companies are still really struggling with creating high-quality, original video content for their brands. So it’s great that you’ve already taken the step to invest in video content as well as to get it uploaded in YouTube. As you are probably aware, great video content has become a crucial part of marketing strategies. However, once you’ve made the investment in video content, you’ll want to maxmize the value you…
Read More
I’ve been at one agency or another since 2007, so I’ve come across my fair share of RFPs. SEO (Search Engine Optimization) RFPs can be tricky, as they tend to blend strategic and tactical. If you’ve been tasked with putting together an RFP, hopefully, this will be a great starting point for you. FREE SEO RFP TEMPLATE DOWNLOAD Also, to simplify things, here’s an SEO RFP Template you can download and start from for your…
Read More
As we approach the midpoint of summer and switch to Q3, it can be a great time to review your Digital Marketing program & strategy. Here are a few ideas of what should be on your radar to maximize success in the second half of the year. #1 – Transition to Google Analytics 4…#seriously Unless you’ve been living under a rock, you probably know that beginning July 1, 2023, Google Analytics will stop collecting data…
Read More
One of the most common questions in digital marketing is whether to invest in SEO or pay-per-click (PPC). SEO and PPC are strategies to connect with audiences searching on platforms like Google, but they each have unique benefits and drawbacks. When budgets are limited, you may be forced to choose between the two. This blog post aims to explore both strategies in depth and provide a thoughtful decision tree to help you make the best…
Read More
Tracking marketing efforts and understanding audience behavior are crucial in digital marketing. One tool in the marketer’s arsenal for achieving this is Urchin Tracking Module (UTM) parameters. They help you track the effectiveness of your marketing campaigns. In this guide, we’ll take a deep dive into UTMs, their evolution with Google Analytics 4 (GA4), and how to set them up and implement them for campaign tracking for each of your specific campaigns. What is a…
Read MoreAlthough tools alone won’t make your social media program shine, having the right tools in your arsenal can be the difference in building an impactful online presence. Over the past two decades, we’ve tested a ton of social media tools, and here are our favorites 🙂 HeyOrca – $79/month: Schedule with Ease HeyOrca is an incredibly user-friendly tool that revolutionizes social media scheduling. It offers features like collaborative planning and streamlined approval processes. More than…
Read More
Artificial Intelligence (AI) has rapidly evolved, carving an indispensable place within digital marketing. In particular, the SEO landscape stands at the cusp of a revolution, thanks to AI’s potential to elevate performance and drive results. Artificial Intelligence traces its roots back to the mid-20th century, though its influence on SEO and digital marketing has surged recently. With AI, digital marketers can anticipate enhanced SEO strategies, improved content creation, and incisive analysis of text data, ultimately…
Read More
LinkedIn is a powerhouse platform for networking, lead generation, and business-to-business (b2b) growth. However, like most social media platforms, staying updated with best practices can be a moving target. Here’s a helpful list of LinkedIn Best Practices for 2023 if you aim to expand your digital footprint this year. Understanding LinkedIn’s Algorithm Wondering why your profile or business isn’t getting more visibility? Understanding LinkedIn’s algorithm in 2023 is a critical piece of the puzzle. Here’s…
Read More