Insights Blog
How big is your ambition? Size doesn’t matter as a single focused idea can change the way you do approach digital marketing.
We have taken our years of experience and analysis of the current trends to bring your our Insights Blog which features 100s of useful posts. Enjoy!
Google, while the obvious first choice in online search, isn’t the only game in town. Rival search engines include other big dogs like Bing and Yahoo, as well as…lesser ones. Competitor DuckDuckGo.com has made complaints of a range of Google anti-competitive practices that have severely impacted its ability to market its services. Other search engines don’t have recourse to such an excuse for why they’ve been unable to capture a significant market-share of search users. Here are…
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Here’s a scenario that we encounter all the time…. you got really ambitious a few months ago and made some big changes to improve your website content and maybe even tried to do some good old-fashioned SEO. That’s cool, but the problem is that you don’t remember what changes you made to the content and you really want to grab a few sentences or an image from that old website design that existed way back…
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Website owners fear 404 errors for good reason. Broken pages can damage a website’s reputation, frustrate users, and result in lost sales. So what can be done to ensure that this “page not found” error does not cause a loss in visitor traffic, a loss in the website’s search engine rank, or worse yet, a lost sale because the visitor couldn’t find the web page? This post will attempt to define 404 errors and proper strategies…
Read MoreSince we’re all usually checking our Facebook news feed every day, chances are that we’re seeing multiple Facebook promotions daily as well. Businesses are doing this to grow their community, increase brand awareness, and encourage engagement on their company page. Here at Volume Nine, we have run multiple promotions for our clients, and we have compiled a basic list of necessary things to consider in the contest process. 1. Make it Simple & Easy: Having…
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If your website has an XML sitemap (and it should for indexing purposes according to our 2014 SEO Best Practice Audit Elements ), Changefreq and Priority are two important sitemap tags for supplying data to the search engines. They affect when and how often search engine “spiders” (also called “robots” or “crawlers”) visit your site’s individual pages, which has various implications. Although using Changefreq and Priority XML sitemap tags is voluntary, they remain important for…
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Read any SEO blog and you’ll likely discover that as undeniably important as keyword research and compelling content truly are for your website, SEO linkbuilding has a major influence on how search engines see your site. In fact, Moz estimates that what the Internet says about your web pages accounts for roughly 2/3 of the search engine algorithms. Let’s put it another way. What people do in response to your site, in the form of…
Read MoreAs a search engine marketing company, with many of our clients focused on SEO efforts, we explore the connection between SEO and Social Media on a daily basis. Here’s just a few ways your social media efforts can impact SEO. We’ll look at: Links Signals Search Engine Integration Links – Having links pointing back to your website from the social media sites can have a positive impact on your overall SEO efforts. Review the links…
Read MoreWe often get asked about Social Media and how to use it in online marketing & search efforts. As an Internet Marketing firm, we love hearing our clients ask about the latest Internet buzz. Before you get sleepy from too much turkey at the end of the month, let’s talk a bit about social media. We’ll post a few blogs this month helping you navigate the social media landscape – from what it is to…
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Incorporated into the HTML code of many webpages, SEO META tags affect not only how a website appears in search listings, but also, how high or low a position it receives in search results. Read on to learn how to write META tags properly and effectively. WHAT ARE META TAGS? Meta tags area short snippets of text which describe various elements of a web page’s content. Meta tags don’t usually appear on the page itself,…
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