Insights Blog
How big is your ambition? Size doesn’t matter as a single focused idea can change the way you do approach digital marketing.
We have taken our years of experience and analysis of the current trends to bring your our Insights Blog which features 100s of useful posts. Enjoy!
When you decide to get a new website, it’s exciting! But that excitement can soon turn to anxiety as you realize how much work actually goes into a successful website launch. As an SEO Specialist at Volume Nine, I’ve been involved in many launches for all kinds of different websites. When clients take their time, stay organized, and implement our recommendations, we see some really great results! However, when site launches are rushed and the…
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Since the birth of online searching, there has been search engine optimization, and for good reason. Anyone who follows search engine news (all 12 of you) knows that the #1 result on Google gets over 30% of the traffic for any given keyword. Organic search also drives more traffic to websites than all social media combined. And the truth is, those top rankings are even more valuable than you think. Brace yourself for what I…
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Sometimes, in the SEO world, it can feel like you are bumping around in the dark. You take all the steps: Read all the right blogs, do trial and error, gain experience, talk to others and put a plan together…. But at the end of the day; some aspects of SEO remain very difficult to discern just what it is that Google wants. It can still feel like a high stakes guessing game. That is why…
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If you are like me, you have read a lot recently about how critical social media is to the business world. From the sound of it, you might be lead to believe that social media makes up a huge opportunity for sales and conversions. Many writers chastise CEO’s for being apprehensive of adopting social media as a part of their business plan. But is social media everything it is cracked up to be? The answer…
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Managing redirects is extremely important. A user who lands an on a 404 page isn’t likely to stick around to find the content themselves. This is a tutorial on how to import a redirect map in WordPress using the ‘Redirection‘ plugin to upload a list of redirects. Installing the Plugin You can install Redirection by visiting the plugin page on WordPress. Click the red ‘Download’ button. Your file will download as a .zip. Leave…
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You’ve probably heard the phrase “content is king” when it comes to your website and SEO. So you’ve tried adding new pages of content to your site, only to be hindered by lack of time, lack of ideas, or lack of resources. Don’t fret – there are some easier ways to add more content to your website without having to crank out page after page. 1. Have a Blog – and Don’t Be Afraid to…
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In the ever-evolving word of search marketing, the importance of marking up data on content pages continues to grow. Markup tools like Schema.org or Facebook’s Open Graph feature are excellent ways to not only make it easy for search engines to find and understand elements of a webpage, but also for users to find and select the best page for their query. However, we are often asked how these two different tools work together. Webmasters…
Read MoreYesterday’s announcement of Facebook’s new Graph Search feature started a whirlwind of chatter across the web. This new searching tool allows people to search within Facebook and have results pop up based on Interactions (Likes, Comments, Check Ins), about section info and keyword optimization. People are starting to believe that this new function could lead to more search going on in Facebook rather than in Google. Here is a breakdown of the capabilities of Facebook’s…
Read MoreNo Google algorithm change hits completely unexpectedly. Word always seeps out when another Google change is imminent. Often enough, it’s Google themselves letting webmasters and SEOs know what’s in store for them down the road. In many cases, those changes are nothing less than disruptive. Google Penguin impacted more than 3% of English-language searches. Not to be outdone, Panda 1.0 affected as many as 12% of searches in the United States. Enough to keep webmasters…
Read MoreWe’ve all seen them. They are a great way to convey important information while being eye-catching and engaging. Users are able to easily share them with colleagues and Facebook friends alike. They are infographics, and they are a great tool to sprinkle into websites and company blogs for user engagement. Not to get too nerdy, but I think this infographic about infographics illustrates the sharability and importance perfectly (from Bit Rebels https://cdn.bitrebels.netdna-cdn.com/wp-content/uploads/2012/08/social-media-analytics-actions-infographic.png): Here are a few important tips for making your…
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