Insights Blog
How big is your ambition? Size doesn’t matter as a single focused idea can change the way you do approach digital marketing.
We have taken our years of experience and analysis of the current trends to bring your our Insights Blog which features 100s of useful posts. Enjoy!
The concept behind press releases is that they should be used to share newsworthy content with interested parties. Press releases can also be used to complement your existing SEO strategy which may already include a social presence, blogger outreach programs, blogging, or content marketing. That being said, press releases today no longer hold the same SEO value they did several years ago, as Google started recognizing that some companies were using them principally to gain…
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Now that we have looked at the history of link building and how we got where we are now, the next logical questions is, “What’s next?” Putting the history behind us, you hear the same advice pretty frequently in the industry, you need to have a “good” backlink profile with high quality links, and you should avoid “bad” backlinks that can harm your website in the longterm. But what does that really mean? Better yet, how…
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Want to discover something about your website that will absolutely shock you? All you have to do is conduct an SEO audit on your website. An “SEO audit,” in spite of its dry-and-boring-sounding name, is one of the most jaw-dropping, eye-popping, mind-blowing experiences that could happen in the life of your business. Why? Because an SEO audit uncovers dozens of unexpected, under-the-hood, hidden, or nefarious things that could be going on in your website. Without…
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What is Anchor Text? What is anchor text? See how when you hover over the first line of this blog, you are enticed to click? From there you are directed to a webpage that answers the query. That is anchor text, plain and simple. Or, according to Moz, “anchor text is the visible characters and words that hyperlinks display when linking to another document or location on the web.” Why Anchor Text Is Important…
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UPDATED: April 6, 2018 Each year, a group of us set out to get certified in Google Analytics. Luckily there were tons of awesome resources to help hold our hand through the process. Then a few days before I first took the test (October 2014), Google had changed the entire format. (I know… shocker right). I really appreciated the additional resources and insights the community provided, and since all of that information is now a…
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In light of Facebook’s new enterprise social network (ESN), Facebook at Work, launching in the app store (but only downloadable by a few key partners at this time) we thought it was a good time to review a few of the other top ESNs on the market. Now if your company has never considered implementing an enterprise social network you may be thinking, “Why would we go through the hassle of setting this up, how…
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In the personal social media world, Instagram is where you add filters to your pictures so you don’t look so pale. Pinterest is where you pin all the outfits you’ll never be able to put together, and the food you will inevitably fail at cooking. (Or is that just me?) In the business world, using Instagram and Pinterest for marketing purposes is a whole different animal. Each serves a specific online marketing purpose and has…
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When you develop online content, the HTML coding behind the scenes plays a big role in your search engine rankings. For SEO purposes, two of the most important examples of this are your Title Tags and H1 Headers. Each of these are crucial for helping both Google and users understand your content. Used correctly, Title Tags and H1s can increase your position in search engines. Used incorrectly, however, these tags can negatively impact rankings and even…
Read MoreAs marketers, we want all of our promotional efforts to impact our bottom line. However, when the strategy involves social media marketing, it can be hard for traditional marketers to accurately measure ROI when the benefits of social media extend far beyond typical conversions. If you’re wondering why we think social media is so important to your overall marketing strategy, check out these ways that social media can make a meaningful impact on your business….
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About a year ago, Rand from Moz wrote this article about the T-Shaped Marketer. Ever since I read it, I have spent time thinking about this both on an individual level for an SEO expert, as well as from an overall perspective for an organization that is focused on SEO. So, in this post I would like to talk about what the ‘T-Shaped Marketer’ concept means for Volume Nine. First and foremost, we are a service organization. That means…
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