Insights Blog
How big is your ambition? Size doesn’t matter as a single focused idea can change the way you do approach digital marketing.
We have taken our years of experience and analysis of the current trends to bring your our Insights Blog which features 100s of useful posts. Enjoy!
Both WordPress and Joomla are free content management systems (CMS) that can be used to build gorgeous and functional websites. While WordPress is the most popular CMS, Joomla comes in at a close second which sparks a debate on which is truly better (spoiler alert: it depends). As the top CMS options for do-it-yourselfers, both systems offer different advantages for certain types of individuals, businesses, and organizations. So which one is right for your site? To decide,…
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I have a true story. Recently, I was meeting with a group of SEOs (really smart people). We were talking about geeky SEO stuff, when someone tossed out the word “CRO.” “What’s CRO?” one SEO asked. There is a dearth of knowledge among SEOs regarding CRO. I totally get this. There are too many acronyms, too many specialties, and way too much marketing jargon. For a long time, I too existed as a SEO without…
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One of the most popular marketing goals for local business owners is to improve their organic rankings in the local listings of search engines, such as the map sections found in both Google and Bing. In addition to verifying your business address with Google and collecting quality online reviews, ensuring NAP Consistency is a surefire way to improving your local presence on the web. The higher your consistency, the higher your rankings. Here’s a quick…
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These days, it seems like everyone wants to be a blogger, because they assume it’s easy. Any full-time blogger will tell you earning an income from blogging is anything but simple. While anyone can write a 600-word Op-Ed about cooking, parenting, and the like, drawing traffic to that blog in a sea of similar information takes knowledge in search engine optimization, a set of generally accepted best practices meant to maximize site visibility in search rankings….
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Your link profile (meaning the collection of backlinks to your website) plays a major role in your search engine rankings. Consequently, bad backlinks, or simply “bad links”, can negatively impact your SEO. That’s why it’s important to identify the bad links in your link profile, and then make an educated decision about what to do with each one. What is a Bad Link? Bad links come in various forms, but in general they are backlinks…
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What is Duplicate Content? In terms of SEO, duplicate content refers to a piece of text on a web page that is exactly the same as, or very similar to text on another web page. Search engines don’t like duplicate content, plain and simple; and when Google flags a web page as “duplicate”, that specific page will likely suffer in the SERPs. In fact, if it’s difficult for a search engine to tell which page between…
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Sometimes in life, getting smacked in the face with a 2×4 of truth is the best thing for us. No one really likes brutal honesty, but the fact of the matter is, it is usually the only way to really grow. This is as true in the online marketing space as it is in any other realm of life. It never ceases to amaze me how often we as digital marketers (and SEOs especially) can…
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Although Google does not factor meta descriptions into the page’s ranking, meta descriptions still pack a mighty punch when it comes to your click-through rate (CTR) in SERPs. But with a mere 155 charcters to work with how are you going to persuade searchers to click your link and visit your web page? Let’s find out what Meta Tag Man has to say about how to write a meta description that actually gets clicks. Know…
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It’s no secret that Google Plus as we know it is dismantling itself. Though a bit cryptic in their messaging, Google has announced that they will be breaking the platform into two service lines – leaving the Google+ brand behind. The two stand alone Google products appear to be: Streams: The newsfeed function where people post status updates, articles, links, etc. Photos & Communication: The photo storage, sharing and editing service as well as Google…
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Depending upon the server you use, whether you use upper or lower case in your URL structure may or may not matter. While Windows OS regard URLs to be the same as long as the spelling is the same, Linux and UNIX servers interpret different capitalization as 2 different pages, which can cause problems later on down the line. Can I have an example please? Sure! Wisegeek.org provides a good example of how this can…
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