Insights Blog
How big is your ambition? Size doesn’t matter as a single focused idea can change the way you do approach digital marketing.
We have taken our years of experience and analysis of the current trends to bring your our Insights Blog which features 100s of useful posts. Enjoy!
Volume Nine welcomes Angela Tague as a guest contributor to our blog. Learn more about Angela’s writing expertise following this post. Writing well isn’t always enough to gain readers. Spreading the word about your latest blog post or online article generally takes a little leg work both before and after you publish the content. Not sure where to begin? Here are a few content amplification techniques I use to engage my readers, boosts page views…
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How to use header tags on your website pages (Halloween Edition) In every great detective show or mystery novel, there are always clues left behind at the scene of the crime that lead investigators straight to the culprit. Just like those incriminating factors point to a prime suspect, it’s also important to leave clues in the HTML code on each page of your website to help both search engines and users understand its content. One…
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Visual content is more popular than ever as readers often associate superb images with superb content. Because of this, many searchers tend to view results from the Google image tab rather than the standard web tab. On top of this search habit, others are using Google image results to find images for their content. When they find what they’re looking for and inset it into their own post, they’ll (hopefully) attribute it to you, giving…
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Some things just naturally go together – like salt and pepper, peanut butter and jelly and TV and couch. Unfortunately, creative content and keyword optimization is not always one of those things. Loading up an article with keywords can feel a little robotic and restrictive. Content writers want to have a unique voice, and adhering to keyword optimization requirements can sometimes interfere with the creative process. But, if you want your online business to thrive,…
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When you created your WordPress site, you had a plan. You had the layout and content ready but then discovered that your WordPress site didn’t accommodate your vision. So what now? Well you’re not alone. Millions of other users came across the same issues and thus WordPress plugins and widgets were born. If you’re not quite clear on what exactly a plugin or widget is, you’ve come to the right place! Although some see plugins…
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Over the past fifteen years, the meaning of the pound symbol (#) has evolved. Once exclusively used on phones and as an indicator of phones numbers, in 2015, # is used for hashtags. Including # before a word or short phrase turns it into a clickable link that directs to other related content. For example, #SocialMedia used on Twitter, Instagram, Google+ or Facebook will send users who click on it to related social media content….
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Performing competitor keyword research is one of the best ways to boost your organic search optimization game. If you can figure out your competitor’s keywords, you can use that insight to guide your own SEO marketing strategy and potentially gain a competitive edge in the search results. In this post, we will explore how to see your competitors’ keywords, know all that they are ranking for, the associated search volume and understand how to use that information effectively….
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People around the world are more connected than ever before, with Pew Research Center reporting earlier this year that 64 percent of American adults use smartphones. Include the number of tablet, laptop, and desktop users, and you end up with a lot of people reading a massive amount of content. For businesses, this offers a variety of opportunities to engage loyal customers and reach new leads. However, when generating content for your business, is long…
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Many companies in the B2B domain underestimate the power of B2B SEO, and they shouldn’t. Perhaps your business has always relied on referrals or outreach marketing, and you don’t see the need for an SEO strategy. Or maybe you’re already doing B2C SEO for your retail customers and you think that covers your B2B bases too. To an extent, you may be right, but come on! If you really want your business to last into…
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Whether a business is attempting to make a sale, encouraging email sign-ups, or requesting contact information, marketers face a challenge to write copy that screams “Click me!” However, in the 26 years since the World Wide Web launched, users have seen the phrase “click me” more times than it’s possible to count. Successful conversion copywriting requires marketers to think outside of the box. The copywriting conventions many marketers rely on must be interrupted and reinterpreted…
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