Insights Blog
How big is your ambition? Size doesn’t matter as a single focused idea can change the way you do approach digital marketing.
We have taken our years of experience and analysis of the current trends to bring your our Insights Blog which features 100s of useful posts. Enjoy!
You’ve probably noticed some brands clinging to the top of search results. It’s not magic (though maybe a slight mystery). It’s about strategic planning, patience, and understanding search engine optimization (SEO). Ranking high might seem like it requires a bottomless budget, but here’s the good news: it’s absolutely possible on a small budget. Successful SEO is not about how much you can spend but how smartly you can allocate your resources and creativity to enhance…
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In today’s digital age, attracting high-quality leads is the lifeline of any successful IT service company. But with so much competition, how do you make sure your company stands out? A recent HubSpot study found that 61% of B2B marketers report lead generation as their biggest marketing challenge. But what exactly is lead generation? It’s the process of attracting potential customers interested in your services and nurturing them into paying clients. The challenge of lead…
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Manufacturers seeking to create deeper customer connections in today’s competitive digital landscape can leverage Facebook’s immense potential. With over 2.8 billion active users, the platform offers a unique opportunity to reach B2B and B2C audiences. This blog will explore strategic Facebook marketing techniques designed to elevate your brand presence and foster meaningful interactions with your target market. Optimizing Your Facebook Presence for Manufacturing Success Facebook has transformed from a social media platform to a powerful…
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In the modern digital era, a strong email list is considered the ultimate asset for marketers. It fuels direct, personalized communication with your audience, forming the core of a powerful and robust digital marketing strategy. From hard-to-get sign-ups to keeping subscribers engaged, it’s no secret that building a loyal subscriber base is a challenging feat. However, social media’s vibrant and engaging capabilities present a prime chance to engage with your audience and turn them into…
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2024 is seeing a dramatic shift in search engine optimization (SEO) driven by technological advancements, changing user behaviors, and evolving search engine algorithms. These changes are reshaping the very foundations of digital marketing strategies, compelling businesses to adapt and innovate to stay ahead of the curve. As emerging technologies such as artificial intelligence (AI) and natural language processing (NLP) continue to mature, they are fundamentally altering the way search engines interpret and prioritize content. Ultimately,…
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In a digital marketplace, Consumer Packaged Goods (CPG) brands constantly seek innovative ways to stand out and connect with consumers. Two powerful tools in the digital marketing arsenal are Search Engine Optimization (SEO) and paid advertisements (paid ads). While SEO focuses on enhancing organic search visibility and building long-term brand presence, paid ads offer immediate visibility and precision targeting. Both strategies come with unique advantages and challenges, making it crucial for CPG companies to understand…
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In a substantial March 2024 Core Update, Google has unveiled a multi-pronged crackdown on unoriginal and manipulative web pages. This mega-update promises to reduce unhelpful content in search results by a staggering 40% and appears to be targeted right at AI-generated content via ChatGPT. In conjunction with this update, Google has also updated its spam policies, introducing strict measures against shady practices like scaled content abuse, site reputation abuse, and expired domain abuse. With these…
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Instagram is a vibrant digital landscape where creativity can be used to connect with anyone. It can also be just as powerful and useful for your business as it is for creators to drive your brand awareness, build a loyal community, and open up new opportunities. So, how can you grow? While there is fierce competition and constantly evolving algorithms, let’s dive into some creative strategies that will help your follower count rise this year. …
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While TikTok has been the go-to platform for short-form video content, recent data from Emplifi’s 2024 Social Media Benchmarks report shows its engagement is on the decline. According to the analysis, TikTok’s engagement rate has dropped by 26% since early 2022. In contrast, Instagram Reels appear to be on the rise, with brands posting nearly three times more Reels compared to Q1 2022. For more detailed insights, refer to the full report here. This shift…
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The rise of webinars in the business landscape signifies a transformative shift in how companies engage with their audience and showcase their expertise. Unlike traditional methods, webinars offer a dynamic and interactive platform where businesses can connect with their target audience in real-time, fostering a sense of community and facilitating direct communication. These sessions go beyond static presentations, allowing for live Q&A sessions, interactive polls, and the opportunity to address specific concerns, creating a more…
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