Insights Blog
How big is your ambition? Size doesn’t matter as a single focused idea can change the way you do approach digital marketing.
We have taken our years of experience and analysis of the current trends to bring your our Insights Blog which features 100s of useful posts. Enjoy!
Do you remember being out and about in town, or perhaps even while visiting a new city on vacation, when someone suggested calling ‘4-1-1’ to locate a nearby business … from a payphone? Just thinking about that – I mean, wow! These days, you can barely even find a payphone, let alone use one to dial ‘Information.’ Consider how far ‘local search’ has evolved in a relatively short amount of time. Back in the day,…
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Big Brands & Content Relevance Google is getting smarter. It’s no longer good enough to fill your website or social media feeds with pages of content, hoping your URLs will get indexed. The text must be highly focused and relevant to your industry. Content usefulness and search intent is at the root of why someone is using a search engine. So, Google wants to make sure that your website is truly targeted to what…
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The times they are a changin’, but one thing still holds true. Big brands need to focus on search engine optimization (SEO) as they push ahead with social media and content marketing efforts in 2016. It’s a Portable World This year mobile usage is projected to surpass desktop search practices by a landslide, and Google is taking note. Websites that don’t offer mobile friendly options are being punished when it comes to search engine rankings….
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It’s no secret that Facebook advertising is starting to become one of the best ways to reach, engage and grow your audience online. So maybe you’ve jumped on the train – boosting a post every once in awhile and maybe you even launched a follower campaign. Now is the time to start driving that train and get a little more advanced. The Facebook Pixel is a piece of JavaScript code that Facebook Ads Manager generates to work as…
Read MoreSo, you’ve set up a blog, brainstormed some awesome ideas, and even identified who’s going to be the lucky person who creates these posts. But you’re stuck. How many blog posts is the perfect amount? The amount that maximizes reach without wasting resources? We’ve collaborated with many blogs over the past few years and have seen what’s worked and what hasn’t. And while this isn’t the end-all, be-all, we’ve built some pretty good guidelines that…
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Have you ever wondered what makes searches look the way they do on your desktop or mobile device? Whether searching Google from a phone, tablet, third-party service, or desktop, Google has its eye on your searches. Structured data is the key to making a website visible to searches across all these connected devices, search engines, and lifestyles as we move into a more integrated Internet of Things. What Is Structured Data? Per Google’s definition of…
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Millennials. Ugh. The worst, amirite*? (Scroll down to learn more about this term). Okay, maybe we’re not the worst – but we do have some high expectations when it comes to communication. If you’re going to market to us, it has to be on our level. Brand messaging has to be real and authentic – if you sound like us, we’re more likely to become brand advocates. So, if your business’ target audience contains Millennials…
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It’s no longer a question of whether or not to have a website, a social media presence, and a digital marketing strategy – not even for the local pub or restaurant down the street. The question on most busy small business owners’ minds is how to squeeze this essential marketing into the day and make sure it’s effective and positively represents the brand. Doing all this while keeping a restaurant or a chain of restaurants…
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Small Business Saturday is almost here – are you ready? After the shopping madness that is Black Friday, it’s time for small businesses to get some well-deserved love. Small Business Saturday, happening this year on November 28, is a day when consumers go out and support their favorite local businesses. The event was started by American Express in 2010, in support of local independent businesses, and participation has only grown each year. In 2014, for…
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Cyber Monday has become as big a deal (often bigger) than Black Friday. While brick-and-mortar retailers require employees and customers to cut Thanksgiving festivities short in order to fight crowds for Black Friday deals, online retailers use automated tools to attract holiday shoppers while enjoying their time off. Retailers are reporting Cyber Monday savings as being much better than the deals offered on Black Friday for toys, travel, entertainment, and clothing. And with Monday being…
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