Insights Blog
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Getting outside is a big, growing business. The combination of improved technology, convenient ways to share information among outdoor retailers, and the ever-present lure of getting to show off on social media has filled our trails and peaks with enthusiastic new hikers, skiers, and climbers. All of these folks need to be outfitted for the journey. Unsurprisingly, few ecommerce industries have seen more rapid (and impressive growth) than outdoor brand retailers. Here are just a…
Read MoreIf you have an eCommerce site, you probably have mixed feelings about selling on Amazon.com. Amazon can undercut prices and it can be hard to compete, but it can also be used as a marketing tool. Trust us. Read on. Online shoppers go through 3 stages in their buying journey: Awareness, Consideration, and Decision. Amazon is most effective to users who are in the Decision making phase. They have already decided what they want and…
Read MoreTl;dr: Google passes PageRank value for all 30x redirects like they do for 301 redirects Google Is Treating Redirects Differently Getting the right kind of redirects can be tricky. Historically, we’ve recommended 301 permanent redirects for 99% of page moves. We did this because it was the right redirect for the situation, and the best way to quickly transfer over earned value from one URL to another. But now, we have a Google redirect update….
Read MoreUpdating your website involves cleaning house, and you may have the urge to simply delete pages you think have become too old or outdated. But before you click any web pages off into oblivion, it’s imperative to know their traffic value, link value, popularity, and history. Just because a page is old doesn’t mean its content isn’t still valuable with your visitors and Google alike. Organic Traffic Value You may want to hang on to…
Read MoreWe are moments away from “back to school” season; when Target commercials feature happy children running around in backpacks, summer tourism begins it’s last calls (we see you Wyoming billboards), and social media headlines start screaming things like “This year’s HOTTEST back to school products!” Ecomms & Social Media Advertising – A Match Made in Heaven So what makes social media such a perfect advertising option for e-commerce-centric businesses, especially during these peak seasons? I’m…
Read MoreI launched an AngularJS redesign on a large-scale ecommerce site in late 2015– just two short weeks after Google announced the death of the Ajax crawler. As we launched there was no documentation on how a Googlebot would understand that site. We knew we didn’t need escaped fragment URLs, but did we need to pre-cache #! versions of URLs? Our team didn’t have the bandwidth and our system couldn’t handle the tech debt pre-caching would…
Read MoreUntil recently marking up products on a category page were seen as abuse of structured data and you could lose all your rich snippets for doing it. Now, Google actually wants you to use Rich Snippet Markup as part of the SEO for your Ecommerce website. We are going to look at what changes, what it means for shopping sites, and best practices for taking advantage of this new option for rich snippet markup. Webmaster Support Guidelines…
Read MoreAn orphan page is a webpage that is not linked to from other pages. It’s floating in webspace, can be hard to get to, and sometimes hard to navigate from. Yet, the fact of the matter is, sometimes orphan pages are needed. Landing or unindexed pages can create a valuable user experience when used correctly. But make sure you monitor and clean up orphan pages that no longer serve a purpose. Having useless orphan pages…
Read MoreA new website launch is an ideal time to showcase a revamped strategy, user interface, and design – or it could be a move that leads to significant losses in organic traffic to your site. As if a new website launch isn’t stressful enough, we’ve seen companies suffer catastrophic losses when SEO is not properly built into their website launch plan. If you’ve been through a website relaunch before, you know. The ever-moving launch date. …
Read MoreWe run a lot of Facebook Local Awareness Advertising Campaigns for our clients. We also have a lot of conversations with these clients about the best way to track the ROI of these campaigns. Up until today, the best way to do this was tracking how many users clicked on the ads, the number of impressions on the ads and how many offers were claimed and shown in stores. There’s always been a bit of…
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