Insights Blog
How big is your ambition? Size doesn’t matter as a single focused idea can change the way you do approach digital marketing.
We have taken our years of experience and analysis of the current trends to bring your our Insights Blog which features 100s of useful posts. Enjoy!
“I don’t get any results from Facebook.” “The ROI from Facebook Marketing doesn’t exist.” “I’m posting on Facebook and not getting results.” I hear iterations of these frustrations from people on a daily basis. If you’ve had similar thoughts about the marketing you’re doing on Facebook, you might be going about it the wrong way. DON’T GIVE UP! THERE’S HOPE! Any good social media strategy starts with laying out realistic business goals. These goals will usually be…
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Blog posts. Social media updates. White papers. Each day I focus on creating content that’s engaging, original, and shareable. It has to speak to an ideal customer’s persona, with a relateable voice to match. It’s not uncommon to have a team of marketing pros spend weeks defining what will make a piece of content resonate with the client and their followers. But, then what? If you’re wondering where that content should go, you’re not alone….
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Snapchat filters! You know them, you love them, but have you ever wondered where they come from…or who they come from? If you’re reading this, probably more from me than you, but that can change. The fact is that anyone can make a Snapchat filter- individuals, organizations, and businesses. Filters, or more properly Geofilters, aren’t Snapchat’s famous puppy faces and vomiting rainbows. They’re custom backgrounds and filters that only appear in certain areas during certain…
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Get Rid of Your Preconceived Notions About Channel Performance I have worked with a lot of companies that have preconceived notions about different marketing channels. From these companies, you tend to hear opinions that are founded more in conjecture and less in hard data. I have heard executives in such companies spout off broad generalizations about specific marketing channels like “Social media just doesn’t show ROI” or “organic search is a great traffic driver…
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It’s no secret that fast-casual dining is one of the hottest trends in the food industry right now. Indeed, it’s been this way for the past decade. In 2015 fast casual grew by 10.4% (compared to 5.3% for the industry as a whole) and added $3.4 billion dollars to its overall revenue. Impressive growth stats like these come a dime a dozen. No matter how you look at it, this industry has seen phenomenal growth…
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Many brands and retailers rely on holiday season gift giving sales for bottom-line success, and with the increasing popularity of online and mobile shopping, brands and retailers must take the following into consideration for their ecommerce holiday campaigns: Holiday shopping starts way before Thanksgiving. About 190 million U.S. consumers will blend online, mobile, and in-store shopping to make or inform their purchasing decisions this year. Purchasers often “window shop” online. One result is an online…
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The Why of Categories Every good webpage has a purpose. It lets the user *do* something. Before we can make a great ecommerce category page, we need know why we make them. They exist on all ecommerce sites, but for what purpose? Their ultimate goal is to get a visitor to buy a product, but if gaining conversions were that simple, we could argue categories are unnecessary. Only a few visitors will…
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Anyone who works in online marketing knows the value of using personas. They drive your content strategy, fine tune your Facebook and PPC ads, and can reshape your product offerings. You always end up with better campaign results if you can identify and customize your content and advertising to a highly targeted segment of your user base. Without good data, creating a persona can be difficult—and even risky. If you don’t end up identifying the…
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Did you catch wind of one of the latest Google product releases? In May, Google announced Data Studio – their free, data visualization product (free version of Data Studio 360). And we are in love! What is Google Data Studio and what can I use it for? Simply stated, Google Data Studio is Google’s latest product release of their reporting and data visualization tool. No, it’s not part of the Google Analytics evolution. Instead, it’s…
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As Digital Marketers, we know that metrics and data are the heart of our strategies. I think about when I started my career in marketing – we were reliant on really fluffy metrics for data (article placements, direct mail distribution size, phone calls, surveys & website “hits”). Now we’ve got a ton of data at our fingertips for free through Google Analytics. However, Google Analytics has gotten a little more complicated over the years, and…
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