Insights Blog
How big is your ambition? Size doesn’t matter as a single focused idea can change the way you do approach digital marketing.
We have taken our years of experience and analysis of the current trends to bring your our Insights Blog which features 100s of useful posts. Enjoy!
For everyday users, the thought of internet security usually brings up images of guarded underground server farms, nefarious hackers in a basement pounding Funyuns and Code Red, or eccentric shut-ins in foil hats. But the reality of online security is far less theatrical. Recent legislative changes to the FCC’s Rules to Protect Broadband Consumer Privacy have dramatically increased search interest around VPNs for users concerned with their online security. This recent shift as a means…
Read MoreThe Need ShopAtHome, an online shopping solution that connects online shoppers with deals and cash back offers, wanted to improve their organic social media strategy. They wanted to focus on organically increasing brand awareness and audience engagement on Facebook, with the occasional boosted post. The Strategy Our strategy was simple Review Their Previous Facebook Content Strategy Understand the Target Audience and Industry Implement Best Practices and Our Research Findings Review Their Previous Facebook Content Strategy:…
Read More“Everyone needs to put content marketing on their list of major marketing objectives. It’s crucial.” “If you’re not participating in content marketing, you’re losing customers.” “Content is king.” If you’re in digital marketing, you’ve heard similar statements, no matter the size of your company. Problem is, not all of us have the time and/or money to post a unique and thoughtful piece of content every week. Despite what content marketing gurus say, you don’t need to post…
Read MoreIt’s 2017; millennials are now the highest-spending generation. Travel organizations need to capture this group’s attention through tourism marketing in order to capture their business. And while blindly arriving at a destination and winging it used to be the norm, Millennials are interested in authentic travel experiences; ones that typically require some research and digging. So being able to stand out online is crucial for any hotel, sightseeing tour, government travel board, or adventure company….
Read MoreAs content marketers, much of our job is keeping content engaging, relevant, and unique. On top of that, we spend our days editing articles and evergreen content until they are free of any and all grammar and spelling mistakes. Fortunately, as content marketing gains traction as a pillar of digital marketing, more and more tools are emerging to help create awesome content. Here at Volume Nine, we have a few tried-and-true tools that make our…
Read MoreBlog & Email Goes Together Like… Peas & Carrots The love story that is email and blog marketing is a long one, so let’s start from the beginning. What is an email subscription? An email subscription, in regards to a blog, is the ability for a person to opt-in and receive your brand’s posts in their email inbox. In other words, they’re giving you permission to send posts; they want to read more. It’s the ultimate…
Read MoreJump to Wag N’ Wash Case Study Infographic Who can say no to a puppy? Definitely not anyone at Volume Nine. When Wag N’ Wash Natural Food and Bakery – the perfect spot to bring your cat or dog for grooming or a gourmet, all-natural treat – came to us last spring, they wanted to expand their business through new franchised locations. At the time, they were receiving a small quantity of leads from various…
Read MoreThe future is truly mobile. In 2016, Smart Insights looked at the total time spent online and discovered that 51% of the time, people used a mobile device to browse the web. By comparison, users only accessed the internet via desktop computer 42% of the time. The shift to mobile has affected all facets of web design, including the content on your site. Due to the reduced screen size, content that may look good on desktop likely…
Read MoreIn 2016, China held the title for the largest population of internet consumers, reporting a total of 721 million users. To put that number in perspective, almost one-quarter of the world’s internet users now live in China. While Google maintains its status as the most popular search engine in the US (and many other countries), Baidu is still the undisputed leader when it comes to Chinese search. Data from 2015 shows Baidu claiming a whopping…
Read MoreRead this blog post. Share this article. Shop Now. What influences a social media user to click-through and read your blog post? How do you make your social content click-worthy, shop-worthy, or engagement-worthy? A call-to-action (or CTA), is verbiage that instructs a reader on what to do next. In social media, a CTA can be in the post copy, the header in a social media ad, or as the button on a social media ad….
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