Insights Blog
How big is your ambition? Size doesn’t matter as a single focused idea can change the way you do approach digital marketing.
We have taken our years of experience and analysis of the current trends to bring your our Insights Blog which features 100s of useful posts. Enjoy!
You’ve likely seen the words “content marketing” on marketing blogs as something you should be doing to boost your business. While it’s true that content marketing can have powerful effects on your business, let’s start with the basics. What is content marketing exactly, and how can it help your company? What is content marketing? If you ask Google to define content marketing, it will tell you that, “content marketing involves the creation and sharing of…
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By now, you’ve heard that you should be blogging – not only does high-quality content boost organic traffic to your site, but it also helps to reduce your bounce rate and can be an effective way to drive users down the funnel. Unfortunately, you likely won’t see these results from tossing up a short blog whenever you think of it. Proper content strategy and optimization can have powerful effects on your business. However, it’s easy to…
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Learning how to find keywords that will drive relevant traffic may seem intimidating at first blush. It’s a topic heavy with jargon and vague terms. What are SERPs, anyway? What exactly does “low,” “medium,” and “high” competition mean? And how are you supposed to work these keywords in without degrading the quality of your content? By the end of this post, you’ll know the basics of keyword research and you’ll gain precious insight into how…
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Toward the end of April, Google quietly rolled out some updates to YouTube’s user interface. On top of introducing hover-over previews on video thumbnails, another feature that is quickly gaining popularity is the ‘Featured Snippet’ functionality. What is Youtube’s Suggested Clip? Suggested clips are a new feature in search results pages that highlight specific parts of an embedded video that directly answer a user’s query. Think of it as a user-friendly way to bypass the…
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Do you prioritize the importance of creating and implementing a strategy for your online business reviews? If so, you’re probably a big believer in the impact that reviews have on you business goal to win new customers… just like us over here at Volume Nine. So even if you aren’t paying attention to reviews about your business, you can almost guarantee that your customers are! Why Do Online Reviews Matter? Why Are They So Important…
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Titles can make or break your blog’s success. Nowadays, internet users have a shorter attention span than a goldfish, so you have to get them hooked immediately with a great blog title that will catch their interest. Your title not only needs to captivate readers, but it also needs to be optimized for SEO and give readers an idea of the content. With all these factors, writing the perfect blog title may seem like a…
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There are a ton of buzz-worthy terms in digital marketing, but none are as important to your digital (and overall) marketing strategy as blogging. Blogging is a cornerstone of the foundation for content marketing, social media, earned media, and search optimization. If your company can pull off a great, keyword-rich blog, it’ll provide a long-term and sustainable ROAS. People are searching the Internet in new ways, and anyone can throw some money at targeted ad…
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Before 2014, when you logged into Google Analytics, you were given the category names “visits” & “unique visitors” to describe the website traffic you were receiving, which made sense. Then Google decided to quietly change that terminology to “sessions” and “users” which really makes a lot less sense unless you take the time to understand GA (sigh). The Gist of What Users Vs. Sessions in Google Analytics Means: Users = “Unique visitors”, or a person…
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Here at Volume Nine, we try out best to live healthily (though we all enjoy the occasional pizza lunch). So when Vitamin World – wellness and nutritional supplement company – approached us to boost their website traffic through social media content amplification, we jumped at the opportunity. The Goals The three goals that aligned with the customer journey were: Increase traffic and visits to their blog, measured by website sessions to the blog from social…
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Unlike e-commerce sites that rely on hard and fast revenue numbers, B2B websites pose a challenge when trying to determine how to measure and track positive user behavior. B2B sites tend to have longer sales cycles than their e-commerce counterparts and the final sale may require many touches or micro conversions over a long-time period before you get a prospect to request a quote. An analytics measurement plan can help you identify and build in conversion…
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