Insights Blog
How big is your ambition? Size doesn’t matter as a single focused idea can change the way you do approach digital marketing.
We have taken our years of experience and analysis of the current trends to bring your our Insights Blog which features 100s of useful posts. Enjoy!
Whether your company has decided to start its first blog or you’ve been blogging for a while, you’re on the right track! A company blog, when done correctly, has the power to drive organic traffic to your site, increase your search rankings, position you as a thought leader in your industry, and, ultimately, boost your sales. However, these awesome results are dependent on whether your blog follows some key company blog best practices. If not,…
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Among the insights in the Social Media Examiner’s 2017 report on the social media marketing industry was a significant finding regarding the importance of content sharing on social media. Of 5,700 marketers surveyed, 92% responded that social media was important to their business. The refrain that social media marketing is some passing trend continues to fade into irrelevance with each passing year. Even in our digital age, not everyone knows how to leverage the power…
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You probably already know that proper redirection can make or break a site’s SEO, especially during migrations. You also probably know that there are different types of redirects available to use. But how do you know which one is appropriate? The Difference Between 301 and 302 Redirects Either SEOs aren’t very creative or they just really want to make things as straightforward as possible with their naming conventions. A 301 redirect (a.k.a. a 301 Permanent…
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Including calls to action (CTAs) on your website and blog is essential in driving users down the funnel to a sale. An effective CTA (call to action) can vary from page to page and also from platform to platform. In this article, we’ll take a look at some great real-life call to action examples and note tips and tricks for maximizing these actions, as well as how you can use tools to test and pick…
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One of the many debates within the SEO space is whether clickthrough rate, or CTR, affects search results. At first glance, the importance of CTR in SEO seems obvious. After all, CTR measures the number of people who click on a search result and search engines want to show people the most relevant results. Wouldn’t the most relevant search results be the ones people click on the most? However, the answer is not that simple,…
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When you hear the term “search engine optimization”, you may think of content optimized with keywords or page indexes. However, there is one often-overlooked factor that contributes to your site’s rankings – images. There are many parts of SEO image optimization that you should consider so that your images and related content show up on the first page of search results. Here is a breakdown of what high-level things you need to be aware of…
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In an increasingly cluttered web, your content is competing for your reader’s attention. If your content can effectively grab readers’ attention, your message stands a much better chance of reaching its target. When you only have a few seconds to capture people’s attention, a colorful, bold infographic is much more likely to catch their eye than a blog of text. Despite the many advantages, infographic creation can quickly go awry. Fortunately, armed with a few…
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Maybe you’re a social media specialist in desperate need of reinforcement. You’ve answered, “What’s the value of social media for our company?” one too many times – this week. Or maybe you’re a CMO or the VP of Marketing struggling to understand the real value of social media marketing. You fall short on how social media marketing attributes to the bottom line. Regardless of your position or your brand, everyone reading this has one big…
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Among Internet marketers, a hotly debated topic is whether you should use a subdirectory or a subdomain for your blog. Though search engines have not provided a definitive answer, Google has hinted that their algorithm shows no preference between the two methods. However, evidence has repeatedly shown that subdirectories work better for SEO purposes. Here’s why: What are subdomains and subdirectories? URL Structures: A blog hosted on a subdirectory would have a URL such as…
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If you’re marketing on Facebook, you probably have an idea just how powerful social media has become for e-commerce. In fact, according to Forbes and Fortune, social media – particularly Facebook – is now vying with search engines for the largest share of referral traffic on the web. Understanding and implementing the Facebook Pixel should rise to the top of your to-do list. What is the Facebook Pixel? The Facebook Pixel is an analytics tool…
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