Insights Blog
How big is your ambition? Size doesn’t matter as a single focused idea can change the way you do approach digital marketing.
We have taken our years of experience and analysis of the current trends to bring your our Insights Blog which features 100s of useful posts. Enjoy!
Your company has gone through the effort to create a social media presence. Your Facebook, Instagram, Twitter, and even Pinterest boards are up and running, producing content. But do you know how effective your efforts are? Using the best social media metrics ensures that your company gets the greatest possible return on investment from social media marketing. The proper metrics allow you to track how many people you are attracting and whether they are the…
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You know users and search engines both prefer fast sites, but you may be wondering how you know if your website is performing compared to site speed standards. You’re in luck — Google has a great free tool called PageSpeed Insights that allows you test pages on your site for speed. This tool reports on the performance of your pages for both mobile and desktop devices then provides you with recommendations on how to improve…
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By now you’ve likely encountered what’s called a “featured snippet” in Google. The featured snippet is when a portion of a page that appears in results is pulled out onto the search engine results page itself. It looks like this: A featured snippet is aimed at answering a searcher’s query, without having to click through to a different webpage. Google tries to make the user experience easier by pulling content to directly answer the searcher’s…
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If you manage a website, you’re likely familiar with Google’s suite of tools that are designed to provide important information around your website’s performance, both for you and for your users. However, the number of tools and the breadth of their capabilities can overwhelm the best of us. Google Tag Manager is one of the lesser-used tools in the Google Suite arsenal, but it’s growing rapidly. Google Tag Manager can be extremely powerful when used…
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Images are usually the first thing that people see on social media and sometimes the only one they remember. They are also the best thing you can do for engagement on social media – photos receive an 87% engagement rate from users. For your business to succeed on social media, your images need to be clear and on-brand. Image size is also an important aspect, as the incorrect image size can make your brand look…
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As long as business owners have wanted customers, marketing has been around. But as businesses change along with the customers they serve, marketing changes too. Today, there are two different broad types of marketing, inbound and outbound. Below, we dive into the difference between inbound and outbound marketing and the benefits and limitations of each. Outbound Marketing Outbound marketing is commonly referred to as traditional advertising. WordStream defines outbound marketing as “any kind of marketing…
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With a market share of over 80% on a global scale, Google seems to be the undisputed and undefeated champion of search engines. It has at least 30 billion queries per month, and it’s powered by one of the most successful companies in history. Despite Google’s dominance of the search engine industry, it still has some competitors with unique benefits you may not find when you use Google. We’ve put together a list of some alternative…
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The world of SEO is constantly evolving, with new terminology and features coming and going as quickly as the next Google update. Most people with exposure to SEO will have heard about nofollow links, but to the uninitiated, it’s another one of those obscure terms you may have heard but never understood. We’re going to clear things up by defining nofollow links and explaining when they should be used. But first, a bit of context….
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Are you using social media Geofilters for your business? If not, you may be missing out. Geofilters are seen by 40-60% of daily Snapchatters. With 100 million daily active users, that is some serious brand exposure potential for your business. Below, we provide an overview of Geofilters, how to set them up, and other social media platforms that are introducing similar features. What are Social Media Geofilters? One of Snapchat’s popular features are Geofilters –…
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As you well know, most people usually don’t buy your product or service the first time they visit your site. Consumer behavior research shows that consumers often go back and forth between the decision making stages. With a market of over 200 million digital shoppers in the United States alone, Facebook Custom Audiences can be a great way to retarget ads and convert prospects into customers. Facebook Custom Audiences Overview Facebook offers five different options…
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