Insights Blog
How big is your ambition? Size doesn’t matter as a single focused idea can change the way you do approach digital marketing.
We have taken our years of experience and analysis of the current trends to bring your our Insights Blog which features 100s of useful posts. Enjoy!
Seeing someone similar to yourself in the videos and blog posts you consume is validating and relatable. It helps you imagine sharing laughs with your group of friends in that trendy new hotel bar or how yoga pants might actually look when you perfect a downward-facing dog. Brands, more than ever, are becoming intentional about including scenarios and visuals that closely mirror their actual, not perceived, audience and fans. What is Inclusion and Diversity? The…
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Filling your lungs with fresh air as you gaze at Mother Nature’s handiwork is exhilarating. We love feeling the Earth beneath our feet and sharing how to enhance those experiences. Today we’re reflecting on what’s coming up in the year ahead for digital marketers who represent the outdoor brands that take our adventures to the next level. We’re discussing pain points and how to revolve them; digital content trends and staying relevant to our audiences…
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Product videos are one of the best ways to engage potential and current customers, as well as share the benefits of a given product. Customers are much more likely to purchase when they can see a product in action and get a more detailed description of its features. Becoming increasingly popular with consumers, leveraging video is a worthwhile investment for an e-commerce website, both in time and resources. To get the most traction from your…
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Branding, whether your company is B2C or B2B, is critical if you want to stand out from the crowd. Especially online, where every target audience is exposed to upwards of 4,000 direct and indirect ads a day, strong branding is what cuts through the noise. In order to effectively capture the attention of users, a brand needs to utilize creative tactics to present their story, products, and services on the channels where their target audience…
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Promoting your content organically is one of the best ways to reach and engage your target audience. Though search and newsfeed algorithms are frequently changing, there are many tactics to amplify your content and make sure it’s found by the right audiences — often without paying for each click, like, or share. Optimizing Website Content for Organic Promotion Basic SEO To get traction for your content, you need to optimize the pages and content. We’re…
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As the holiday buzz winds down, your sights are set on growing e-commerce sales in 2019. You’ve set goals to boost the visibility of your brand in the new year ahead, and are anxious to report on the sales to prove it. But, what can bridge the gap between sales projections and tangible profits? Creative digital marketing. Let’s be honest: Your audience is getting tired of being sold to. As you fine-tune your digital marketing…
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When it comes to content ideation for Destination Marketing Organizations (DMO), the bar is set high. Many travel offices, visitors bureaus and tourism boards maintain a daily publishing schedule to compete with local news outlets and travel bloggers who report on similar events, attractions and offers. For example, Visit Big Sky entices outdoor enthusiasts to Montana’s scenic canyons, mountains and rivers. This DMO is currently focused on promoting winter recreation and adventure by sharing content…
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With a food-based brand, one of the easiest and most accessible types of content to create is recipes. Recipes can highlight your brand and make it easy for your audience to visualize using your products (which is the whole point of marketing in general). But many food brands neglect to promote recipes across multiple channels or even multiple mediums; it’s usually relegated to their blog and possibly a couple social media posts. And while recipes…
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This week, V9 Digital had a discussion with Megan Sullivan-Jenks, Director of Marketing & Communications at Choozle, to talk about programmatic advertising and how businesses can make more of an impact with their marketing spend. Below are her answers to our questions, where she provides helpful insights into trends as well as general metrics that can help your business launch or improve its own programmatic advertising campaigns. 1. What is programmatic advertising? Simply put, programmatic…
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Consumer buying trends are shifting. When it comes to outdoor equipment and gear, the days of visiting the local sporting goods store to catch weekend sales are dwindling. Customers are craving online convenience and education. The ability to shop from home (without a salesman lingering over our shoulder) via third-party re-sellers like Amazon and Walmart offer multiple pages of search results, reviews from everyday people and free front-door delivery. Marketers are taking note of these…
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