While paid social media KPIs are essential to include in your key performance indicators, don’t forget to measure your organic social media efforts.   Organic social media marketing is highly cost-effective and plays a crucial role in your relationship with your customers. It should complement your paid advertising and your overall digital marketing strategy. Focus on what matters in your social media performance instead of chasing a lot of vanity metrics. Your social media content can also create brand awareness while providing an authentic look into your organization. … Continue reading Organic Social Media KPIs Worth Measuring