In a new study across thousands of global brands, Instagram Reels are running circles around all other types of video content on social media, including TikTok.  Key Findings from the Study: Reels are the top-performing content type on Instagram, delivering 6X the reach of IG Stories.  Longer IG Reels (90 seconds +) generated more than double the video views compared to TikTok. Facebook Live saw a surge in brand usage during Q4 2023, with 1.5 … Continue reading New Study: Instagram Reels Outperform TikTok & Facebook Videos