Importance of KPIs in Content Marketing You can put all the content you want out there, but if you aren’t analyzing how it performs, you don’t know where it’s landing or how effective it is. Key Performance Indicators (KPIs) evaluate how effectively marketing activities positively impact your business objectives and goals. Are potential customers able to easily find you, are current customers engaged and responding to your calls to action?  Measuring your KPIs will tell … Continue reading Content Marketing KPIs