Social Media

“I don’t get any results from Facebook.” “The ROI from Facebook Marketing doesn’t exist.” “I’m posting on Facebook and not getting results.” I hear iterations of these frustrations from people on a daily basis. If you’ve had similar thoughts about the marketing you’re doing on Facebook, you might be going about it the wrong way. DON’T GIVE UP! THERE’S HOPE! Any good social media strategy starts with laying out realistic business goals. These goals will usually be…

Blog posts. Social media updates. White papers. Each day I focus on creating content that’s engaging, original, and shareable. It has to speak to an ideal customer’s persona, with a relateable voice to match. It’s not uncommon to have a team of marketing pros spend weeks defining what will make a piece of content resonate with the client and their followers. But, then what? If you’re wondering where that content should go, you’re not alone….

Snapchat filters! You know them, you love them, but have you ever wondered where they come from…or who they come from? If you’re reading this, probably more from me than you, but that can change. The fact is that anyone can make a Snapchat filter- individuals, organizations, and businesses. Filters, or more properly Geofilters, aren’t Snapchat’s famous puppy faces and vomiting rainbows. They’re custom backgrounds and filters that only appear in certain areas during certain…

It’s no secret that fast-casual dining is one of the hottest trends in the food industry right now. Indeed, it’s been this way for the past decade. In 2015 fast casual grew by 10.4% (compared to 5.3% for the industry as a whole) and added $3.4 billion dollars to its overall revenue. Impressive growth stats like these come a dime a dozen. No matter how you look at it, this industry has seen phenomenal growth…

We are moments away from “back to school” season; when Target commercials feature happy children running around in backpacks, summer tourism begins it’s last calls (we see you Wyoming billboards), and social media headlines start screaming things like “This year’s HOTTEST back to school products!” Ecomms & Social Media Advertising – A Match Made in Heaven So what makes social media such a perfect advertising option for e-commerce-centric businesses, especially during these peak seasons? I’m…

We run a lot of Facebook Local Awareness Advertising Campaigns for our clients. We also have a lot of conversations with these clients about the best way to track the ROI of these campaigns. Up until today, the best way to do this was tracking how many users clicked on the ads, the number of impressions on the ads and how many offers were claimed and shown in stores. There’s always been a bit of…

It’s no secret that Facebook advertising is starting to become one of the best ways to reach, engage and grow your audience online. So maybe you’ve jumped on the train – boosting a post every once in awhile and maybe you even launched a follower campaign. Now is the time to start driving that train and get a little more advanced. The Facebook Pixel is a piece of JavaScript code that Facebook Ads Manager generates to work as…

It’s no longer a question of whether or not to have a website, a social media presence, and a digital marketing strategy – not even for the local pub or restaurant down the street. The question on most busy small business owners’ minds is how to squeeze this essential marketing into the day and make sure it’s effective and positively represents the brand. Doing all this while keeping a restaurant or a chain of restaurants…

Over the past fifteen years, the meaning of the pound symbol (#) has evolved. Once exclusively used on phones and as an indicator of phones numbers, in 2015, # is used for hashtags. Including # before a word or short phrase turns it into a clickable link that directs to other related content. For example, #SocialMedia used on Twitter, Instagram, Google+ or Facebook will send users who click on it to related social media content….

Happy Social Media Day 2015! And in honor of this 6th anniversary of celebrating all things social, we created this quiz to get help you get to know your inner social self. What is your social media personality? Find out from the folks at Volume Nine. P.S. Don’t forget to share this quiz through social media! #SMDay