Social Media

Are you using social media Geofilters for your business? If not, you may be missing out. Geofilters are seen by 40-60% of daily Snapchatters. With 100 million daily active users, that is some serious brand exposure potential for your business. Below, we provide an overview of Geofilters, how to set them up, and other social media platforms that are introducing similar features. What are Social Media Geofilters? One of Snapchat’s popular features are Geofilters –…

As you well know, most people usually don’t buy your product or service the first time they visit your site. Consumer behavior research shows that consumers often go back and forth between the decision making stages. With a market of over 200 million digital shoppers in the United States alone, Facebook Custom Audiences can be a great way to retarget ads and convert prospects into customers. Facebook Custom Audiences Overview Facebook offers five different options…

In April of this year, Facebook introduced chatbots for their messenger service, opening up an entirely new avenue for businesses to reach consumers. Since Messenger is the second most popular app on iOS – over 900 million people actively use it each month – the announcement about the new feature generated quite a lot of buzz. Chatbots have powerful potential when it comes to online customer relationship management for your business. Here’s everything you need…

Among the insights in the Social Media Examiner’s 2017 report on the social media marketing industry was a significant finding regarding the importance of content sharing on social media. Of 5,700 marketers surveyed, 92% responded that social media was important to their business. The refrain that social media marketing is some passing trend continues to fade into irrelevance with each passing year. Even in our digital age, not everyone knows how to leverage the power…

Maybe you’re a social media specialist in desperate need of reinforcement. You’ve answered, “What’s the value of social media for our company?” one too many times – this week. Or maybe you’re a CMO or the VP of Marketing struggling to understand the real value of social media marketing. You fall short on how social media marketing attributes to the bottom line. Regardless of your position or your brand, everyone reading this has one big…

If you’re marketing on Facebook, you probably have an idea just how powerful social media has become for e-commerce. In fact, according to Forbes and Fortune, social media – particularly Facebook – is now vying with search engines for the largest share of referral traffic on the web.  Understanding and implementing the Facebook Pixel should rise to the top of your to-do list. What is the Facebook Pixel? The Facebook Pixel is an analytics tool…

The Need ShopAtHome, an online shopping solution that connects online shoppers with deals and cash back offers, wanted to improve their organic social media strategy. They wanted to focus on organically increasing brand awareness and audience engagement on Facebook, with the occasional boosted post. The Strategy Our strategy was simple Review Their Previous Facebook Content Strategy Understand the Target Audience and Industry Implement Best Practices and Our Research Findings Review Their Previous Facebook Content Strategy:…

Jump to Wag N’ Wash Case Study Infographic Who can say no to a puppy? Definitely not anyone at Volume Nine. When Wag N’ Wash Natural Food and Bakery – the perfect spot to bring your cat or dog for grooming or a gourmet, all-natural treat – came to us last spring, they wanted to expand their business through new franchised locations. At the time, they were receiving a small quantity of leads from various…

Read this blog post. Share this article. Shop Now. What influences a social media user to click-through and read your blog post? How do you make your social content click-worthy, shop-worthy, or engagement-worthy? A call-to-action (or CTA), is verbiage that instructs a reader on what to do next. In social media, a CTA can be in the post copy, the header in a social media ad, or as the button on a social media ad….

“I don’t get any results from Facebook.” “The ROI from Facebook Marketing doesn’t exist.” “I’m posting on Facebook and not getting results.” I hear iterations of these frustrations from people on a daily basis. If you’ve had similar thoughts about the marketing you’re doing on Facebook, you might be going about it the wrong way. DON’T GIVE UP! THERE’S HOPE! Any good social media strategy starts with laying out realistic business goals. These goals will usually be…